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Content marketing ROI: How to build and measure it

Sprout Social

Getting to a figure that accurately captures return requires connecting your data to other key business metrics. Sales teams , marketing, revenue operations, finance and business intelligence (BI) teams have the revenue and attribution data you need. These metrics only tell part of the story.

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Social Media Benchmarks by Industry and Networks (2024)

SocialPilot

Twitter average click-through-rate: 0.91% Financial Services Social Media Benchmarks The finance industry uses social media to communicate complex information and educate consumers. Infographics and informative videos are the top-performing content formats, helping to make financial topics more understandable.

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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

Set Goals and Optimize Campaigns Through Testing Essential to digital marketing success is an iterative test-and-learn approach: Set clear goals and key performance indicators (KPIs) Measure analytics to monitor performance Test content, offers, creatives, etc.

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The Best In B2B Technology Content Marketing

Marketing Insider Group

The Academy includes informative content, ranging from foundational overviews to industry deep-dives, for a variety of roles including marketing, finance, technology and operations. To create the content, the team interviews a variety of resources, including Zuora customers and finance and marketing professionals.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

This is often required for regulatory compliance in industries like health care and finance. A brand advocate is a customer who loves your brand so much that they promote your products or services without being asked. Social media compliance is particularly relevant to organizations in regulated industries like healthcare and finance.

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How to Create an Amazing Company Blog

Marketing Insider Group

Twitter is useful for fast-paced industries such as technology, marketing, finance, and health. When you do this, you’re sending the message to potential customers that your business social media page is a go-to source for valuable information, not just another promotional feed. Lifestyle brands should focus on Instagram.

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Dynamic Content Strategies for This Year’s Holiday Email Marketing

Litmus

Then, set clear, measurable goals and key performance indicators (KPIs) that align with your overall business objectives. Promote a local event or live drop with Add-to-Calendar Holiday shopping is only one part of this very busy season for your subscribers. This gives you a base for your experimentation.