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finance, banking, or mortgages), this data is what you need to stay ahead of your competitors. Their content marketing services have branched out a bit to include digital PR and training courses, but their specialty is still the same. Industries like healthcare, engineering, or finance require large amounts of specialized experience.
Earned Media Value metric: Ive struggled to quantify the effects of PR and brand awareness in the past. It continually reviews your digital assets (blog posts, whitepapers, etc.) Explain the why behind employee advocacy Your finance and product teams arent sitting around thinking about brand awareness and content reach.
For example, if the brand is in finance, we work with finance writers. HawkSEM offers the following content marketing services: Content strategy Editing Content distribution SEO They can create content in a variety of formats, including blog posts, whitepapers, press releases, and case studies. We never farm writers for cheap.
79% of B2B buyers share whitepapers with their coworkers. Voice search is becoming more vital, yet 62% of industries haven’t adjusted to it. ( PR Newswire ). Companies that have the highest cart abandonment rates tend to be in the categories of finance, nonprofit, and travel, with retail coming in 4th place.
Then I found Exposure Ninja, which is where I’ve learnt everything else (PR, more SEO, strategy, analysing data, etc.). In PR, you need to come up with newsworthy, interesting stories about your brand, pitch them to publications and follow through on the creativity displayed in your pitch.
As a result, many brands sound different on social than they do in print, PR, paid media, or on their websites. These rules cover restricted industries like finance, as well as industries with more room to experiment. Go into your website, your whitepapers, your product, and your out-of-of-home advertising.
Finance and medical queries tend to be more conservative, often limiting AI responses to definitions. Actions: Digital PR & Quality Mentions: Secure coverage in reputable industry outlets to influence how AI tools perceive and recommend you. Success here requires understanding three key areas: First, identify your battlegrounds.
I actually had a client who … they had terrible sales and marketing collaboration and the head of marketing said that it could take two weeks for sales to respond to an actual inquiry, not just someone downloading a whitepaper but someone contacting the company and saying, “Hey, we want to talk about your product, possibly buying it.”
This kind of interaction builds trust fast , especially in industries where decisions are complex or high-stakes, like finance , healthcare , and B2B services. They’re especially valuable for digital PR and link-building, as journalists and bloggers love to cite them in industry commentary and news coverage. Not usually.
All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. And that I tell the story in the book, but it almost destroyed my marriage, it almost destroyed my businesses, it almost destroyed my finances. Check it out at semrush.com/partner/ducttapemarketing. We’ll have that in the show notes.
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