Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits?

Influencer Marketing 141

Influencer Marketing User-Generated Marketers Marketing 141

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Let’s cover three reasons why influencer marketing ROI matters: 1. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

Influencer Marketing 140

Influencer Marketing Customer Journey Health Marketers 140

Martech

JANUARY 20, 2025

For this prompt, try selecting the brand manager persona. There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a brand manager for a national restaurant chain. How will you use story-driven marketing in a multichannel digital campaign that includes social media?

User-Generated 109

User-Generated Brand Management Marketers Marketing 109

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketers Marketing Affiliate Marketing 145

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

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Influencer Marketing Gen Z Fashion Food 116

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. Sprout Social Influencer Marketing (formerly Tagger) simplifies the process of finding the perfect influencer for your brand. This guide will show you everything you need to know about TikTok branded content.

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Branding Influencer Marketing User-Generated Key Performance Indicator 123

Neil Patel

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Influencer Marketing 133

Influencer Marketing Marketers Marketing Promotion 133

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. This figure demonstrates the effectiveness of Twitter influencer marketing.

Influencer Marketing 119

Influencer Marketing Marketers Marketing Entertainment 119

Hubspot Marketing

OCTOBER 11, 2024

But by partnering with a delivery service like Instacart, I now have a way to sell my products to people in their home, and without the need to worry about the logistics involved with food delivery. B2B2C Marketing Strategy Example 3: Apple Moving on to the tech industry, Apple is an excellent example to look at for a few reasons.

Manufacturing 131

Manufacturing B2C eCommerce Marketers 131

Sprout Social

MAY 22, 2025

In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups. That distinction influences everything from content strategy to community management. The goal isnt just to promote a service or productits to mobilize people around a cause.

Social Media Marketing 116

Social Media Marketing Transform Marketers Marketing 116

Traackr

JUNE 24, 2025

Resources Case studies, insight reports and playbooks on successful influencer strategies. How Can Brands Get in the Game If your brand touches fashion, beauty, lifestyle, or even food and drink, this is an opportunity worth considering. Blog Read the latest product news, trend analysis and editorial rifts on the blog.

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Gen Z Branding Fashion Food 52

Sprout Social

SEPTEMBER 26, 2024

Meanwhile, influencer engagement in the fashion industry is slightly lower at 0.99%. Food influencers saw an average engagement of 0.63%, while engagement rates for health influencers dropped to 0.4%. Check out the Sprout Social Influencer Directory to find influencer engagement rates in your industry.

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User-Generated Food Analytics Promotion 120

Sprout Social

APRIL 30, 2025

Todays most effective marketers are vetting like talent scoutsevaluating not just reach, but values, topical alignment, engagement, content style and long-term brand alignment. A documented influencer vetting process can give your influencer marketing program the structure it needs to scale sustainably while minimizing risk.

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Influencer Marketing Food Branding Promotion 66

Rock Content

AUGUST 14, 2023

As much as it is already a well-established tactic within a Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. What Is Influencer Marketing? million followers.

Influencer Marketing 98

Influencer Marketing Fashion Promotion Marketers 98

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

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Branding Fashion Food COS 135

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success

Branding 128

Branding Gen Z Fashion Food 128

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 124

Gen Z Food Influencer Marketing Marketers 124

Buffer Marketing

JULY 22, 2024

💡 Learn more : Organic Marketing and Why It’s Important One last thing: Social media advertising is also different from influencer marketing. In creator partnerships, influencers create the ad for you and post it from their social media accounts. Here are five of them and what they mean.

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Advertising Advertisers Gen Z Social Media Marketing 103

Hootsuite

SEPTEMBER 1, 2021

The highest-paid fitness influencer is Demi Bagby , who made over $3 million from less than 50 ads in 2020. And in the world of food, celebrity chef Gordon Ramsay makes the most dough (figuratively) with a reported $3.8 A study on influencer marketing found that in December 2019, 16% of U.S. shop now at AE.com!

Food 145

Food Fashion Influencer Marketing Branding 145

Sprout Social

MARCH 13, 2025

Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. Per ANZ managing director, Melinda Petrunoff , Pinterest is helping retailers reach young audiences. million (AU$943.8

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Sprout Social

JUNE 3, 2025

If theyre looking for a managed group to participate in, Facebook might be the right choice. We partnered with two Orlando food creators, since every stop includes a food activation, and brought in a dog influencer for a pet-friendly experience in Chicago.

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Gen Z Fashion Food Thought Leadership 94

Rock Content

JULY 14, 2020

As much as it is already a well-established Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. We will discuss influencer marketing, covering topics such as: What are influencers?

Influencer Marketing 72

Influencer Marketing Promotion Marketers Marketing 72

Hootsuite

AUGUST 5, 2021

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. But there’s one piece of information that rarely makes it into an Instagram story: how much that influencer is being paid. The global influencer market is a $13.8

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Price Affiliate Marketing Food Influencer Marketing 145

Sprout Social

DECEMBER 19, 2023

Social media marketing professionals aren’t ninjas, gurus or wizards—but they’re also more than just managers. As the marketing landscape continues to shift, it’s increasingly clear that social is a team effort. Social media manager Social media manager roles vary by industry and team size. Just kidding—kind of.

Influencer Marketing 130

Influencer Marketing Social Media Marketing Management Food 130

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 91

Branding Fashion Food COS 91

Sprout Social

MAY 30, 2024

According to the Sprout Social Q3 Pulse Survey, 80% of marketers agree influencers are an essential part of their strategy. That doesn’t mean everyone has mastered influencer marketing. Similarly, while the food and drink industry has a low average rate of 1.19%, it thrives on Instagram with a 2% engagement rate.

Price 130

Price Influencer Marketing Affiliate Marketing User-Generated 130

Hubspot Marketing

JULY 30, 2023

43% of companies offering customer service through DMs have a customer service rep responding to messages, while 41% leave it up to the marketer in charge of managing that platform. Brands swap out celebrities for micro-influencers. Social media marketers are also betting big on influencer marketing in 2023.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Spiralytics

NOVEMBER 20, 2023

The market potential continues to grow, with more Filipinos spending significant time on social media. To say that influencer marketing in the Philippines is a big deal is an understatement. Many Filipinos shop on social media, making them particularly receptive to social media influencer marketing initiatives.

Influencer Marketing 52

Influencer Marketing Marketers Social Media Marketing Marketing 52

Sprout Social

MAY 26, 2022

Food for thought: businesses bounce between dozens of engagements per day. Managing messages between platforms. Rather than manually writing your messages, you can manage your assets and captions side-by-side. According to recent Instagram statistics , the platform remains a hub for social shopping and influencer marketing.

Entertainment 145

Entertainment Communications Education Food 145

Hootsuite

JUNE 1, 2022

Micro influencers (accounts with between 10,000 and 50,000 followers) and nano influencers (between 5,000 and 10,000 followers ) typically have extremely high engagement , which is often what brands are looking for. For example, if you know this cat food brand does an annual St. Influencer marketing is easier with Hootsuite.

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Branding Food Analytics PR 145

Hootsuite

MAY 9, 2023

Picture a restaurant that makes Michelin-star food but has no menus, servers, or front doors. In this example, your marketing content is the high-end cuisine. Just like restaurants need ways for customers to access the food, you need a plan to get that A+ content to your audience. Influencer marketing.

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Whitepaper Key Performance Indicator Food Influencer Marketing 120

Sprout Social

OCTOBER 4, 2023

According to a Q3 2023 Sprout pulse survey of 307 US-based social marketers, 47% of respondents said their main challenge with influencer marketing is measuring the effectiveness of campaigns. riverisland The modest fashion haul of dreams, thanks to @Iman | Fashion, Beauty & food ?

Branding 139

Branding Fashion Non-Profit Marketers 139

Hubspot Marketing

JANUARY 29, 2024

Lee rose to fame by doing food reviews of local, independent, and family-owned restaurants in his hometown of Las Vegas. They often yield more success for marketers than if they were to work with celebrities or macro-influencers. Spice Up Your Life with Healthy Food Facts! ?? social_media_tester ?

Gen Z 134

Gen Z User-Generated Education Food 134

Sprout Social

NOVEMBER 30, 2022

For example, a trainer who shares their favorite athleisure essentials and food brands could be an influencer. Influencers are simply sharing their lives and promoting brands and services they use. Consider hiring a creator relations manager. Their sole focus is finding and securing creators.

Branding 144

Branding Entertainment Education User-Generated 144

Hubspot Marketing

NOVEMBER 25, 2019

With a growing number of people connecting to social networks, having a social media strategy is vital to your digital marketing success in 2019. You probably already know that a lot of time and effort comes with successful social media management. Some Sprout admins also have the power to manage direct messages through the platform.

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Price User-Generated Social Media Marketing Management 145

Hubspot Marketing

OCTOBER 23, 2018

Consider Influencer Marketing. As a consumer, you've likely seen the recent influx of influencer marketers on Instagram -- and for good reason. With various images of delicious food and an enticing "$40 OFF" discount, it's likely a high-converting ad.

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Influencer Marketing Advertisers Advertising Food 111

Hootsuite

MAY 4, 2022

Collaborate with influencers and content creators. Collabs posts are a great way to coordinate your brand’s Instagram presence with the influencers promoting you. The share of social media marketers using influencer marketing has been rising steadily since 2019. Source: eMarketer. View this post on Instagram.

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User-Generated Social Media Marketing Food Promotion 129