Sprout Social

SEPTEMBER 26, 2024

Meanwhile, influencer engagement in the fashion industry is slightly lower at 0.99%. Food influencers saw an average engagement of 0.63%, while engagement rates for health influencers dropped to 0.4%. Check out the Sprout Social Influencer Directory to find influencer engagement rates in your industry.

User-Generated

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. Sprout Social Influencer Marketing (formerly Tagger) simplifies the process of finding the perfect influencer for your brand. This guide will show you everything you need to know about TikTok branded content.

Branding

Martech

JANUARY 20, 2025

For this prompt, try selecting the brand manager persona. There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a brand manager for a national restaurant chain. How will you use story-driven marketing in a multichannel digital campaign that includes social media?

Brand Management

Sprout Social

AUGUST 12, 2025

The influencer marketing space is hot, and navigating it demands clarity. With a diverse array of follower tiers, content categories and emerging roles (like de-influencers), the key to social media marketing success is knowing who’s worth your time and brand dollars. You also borrow trust.

Digital Marketing

Hubspot Marketing

OCTOBER 11, 2024

But by partnering with a delivery service like Instacart, I now have a way to sell my products to people in their home, and without the need to worry about the logistics involved with food delivery. B2B2C Marketing Strategy Example 3: Apple Moving on to the tech industry, Apple is an excellent example to look at for a few reasons.

Manufacturing

Sprout Social

APRIL 30, 2025

Todays most effective marketers are vetting like talent scoutsevaluating not just reach, but values, topical alignment, engagement, content style and long-term brand alignment. A documented influencer vetting process can give your influencer marketing program the structure it needs to scale sustainably while minimizing risk.

Influencer Marketing

Sprout Social

MAY 22, 2025

In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups. That distinction influences everything from content strategy to community management. The goal isnt just to promote a service or productits to mobilize people around a cause.

Social Media Marketing

Sprout Social

AUGUST 14, 2025

Instagram remains one of Australia’s top social networks for brands to connect with real people, and real influence matters. With 3 in 5 Australian active on Instagram , the opportunity to connect with your audience through influencer marketing is massive. Sprout helps you choose influencers with real impact.

Fashion

Sprout Social

JULY 18, 2025

The bulk of the spending was expected to be on travel and experiences, dining out and food stores—a huge advantage for e-commerce businesses in these industries. In one experiment, women reported a 60% higher decline in mood in ‘bad’ weather conditions than men, which spiked their hedonistic consumption of food and non-food items.

Retail

Sprout Social

JULY 25, 2025

For example, Riverford’s founder picking veg and explaining what to cook brings followers straight to the fields and into the story of their food. Partner with local influencers Influencer marketing isn’t just a trend anymore. In fact, half of consumers make a monthly purchase based on an influencer’s recommendation.

Branding

Traackr

JULY 30, 2025

Resources Case studies, insight reports and playbooks on successful influencer strategies. Get the insights Influencer Marketing Job Board Find top talent for your influencer marketing team with Traackr’s Influencer Marketing Job Board.

Fashion

Sprout Social

MARCH 13, 2025

Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. Per ANZ managing director, Melinda Petrunoff , Pinterest is helping retailers reach young audiences. million (AU$943.8

Gen Z

Traackr

JUNE 24, 2025

Resources Case studies, insight reports and playbooks on successful influencer strategies. How Can Brands Get in the Game If your brand touches fashion, beauty, lifestyle, or even food and drink, this is an opportunity worth considering. Blog Read the latest product news, trend analysis and editorial rifts on the blog.

Gen Z

Buffer Marketing

JULY 10, 2025

Your Instagram marketing strategy can include: Organic marketing : Consistently post reels, carousels, stories, and in-feed posts to grow your following. Instagram ads : Boost your posts or run ads using the Meta ads manager. You can now even add moderators to help manage the channel.

User-Generated

Buffer Marketing

JULY 22, 2024

💡 Learn more : Organic Marketing and Why It’s Important One last thing: Social media advertising is also different from influencer marketing. In creator partnerships, influencers create the ad for you and post it from their social media accounts. Here are five of them and what they mean.

Advertisers

Buffer Marketing

APRIL 22, 2025

Make it a best practice in your video marketing to always add text overlays and subtitles to your videos. Schedule your videos using social media management software You’ve shot and edited your video footage for multiple videos. Modash Modash is an influencer marketing tool that has recently doubled down on its YouTube strategy.

Video Marketing

SocialPilot

APRIL 23, 2025

Reputation management: 53% of consumers expect your brand to respond to their questions within a week. Social media gives your brand an immediate response channel, allowing you to effectively manage crises and build credibility. They involve engaging your audience, positioning your brand as a market leader, and managing its reputation.

PR

Sprout Social

APRIL 3, 2025

UK Instagram trends in content and user engagement Content creation is a fundamental part of managing a successful Instagram account. Popular UK Instagram content categories are diverse Brands and influencers create a variety of content on Instagram, with many gaining popularity through their niche.

Gen Z

Hootsuite

OCTOBER 30, 2024

New platforms, changing algorithms, and increasing audience expectations mean social media management is now a complex, full-time job. (We’re In this article, we’ll teach you everything you need to know about getting started with social media management. What is social media management ? Honestly, was it ever? )

Management

Sprout Social

AUGUST 11, 2025

Partner with Australian influencers to create content and expand your audience further. You can use Sprout Social Influencer Marketing solution to search for influencers that are aligned with your brand values and manage influencer campaigns, all in one place.

Branding

Hootsuite

OCTOBER 17, 2024

Ah, YouTube — the social media pioneer of long-form video content , and (still) a powerhouse for influencer marketing in 2024. But what is it that makes YouTube influencer marketing successful? And how can you and your brand leverage YouTube influencers to enrich your marketing strategy and expand your reach online?

Influencer Marketing

Neil Patel

JUNE 10, 2025

That’s where influencer marketing comes in. Influencer marketing is user-generated content (UGC) taken to the next level. You’ll likely want to partner with micro-influencers when promoting direct-to-consumer (DTC) brands, lifestyle companies, or growing e-commerce businesses that want ROI-friendly influencer marketing.

Branding

Sprout Social

JULY 23, 2024

Thanks to the digital marketing revolution, influencers now represent one of the most commonly used strategies for businesses across social platforms. Research on Sprout’s UK influencer marketing hub found that one in four UK adults has been impacted by influencer recommendations. UK companies are no different.

Influencer Marketing

Businesses Grow

MAY 19, 2025

This combination of a wooded lodge, generous people, great food, big brains, and relaxing fun ignites people and takes them to a new level of competence and confidence. Many marketers also benefit from the free heat mapping and session recordings provided by Microsoft Clarity. It is a retreat, after all.

Gen Z

Sprout Social

JUNE 3, 2025

If theyre looking for a managed group to participate in, Facebook might be the right choice. We partnered with two Orlando food creators, since every stop includes a food activation, and brought in a dog influencer for a pet-friendly experience in Chicago.

Gen Z

Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits?

Influencer Marketing

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Let’s cover three reasons why influencer marketing ROI matters: 1. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

Influencer Marketing

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

Influencer Marketing

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing

Neil Patel

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Influencer Marketing

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. This figure demonstrates the effectiveness of Twitter influencer marketing.

Influencer Marketing

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding

Rock Content

AUGUST 14, 2023

As much as it is already a well-established tactic within a Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. What Is Influencer Marketing? million followers.

Influencer Marketing

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success

Gen Z

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z

Sprout Social

DECEMBER 19, 2023

Social media marketing professionals aren’t ninjas, gurus or wizards—but they’re also more than just managers. As the marketing landscape continues to shift, it’s increasingly clear that social is a team effort. Social media manager Social media manager roles vary by industry and team size. Just kidding—kind of.

Influencer Marketing

Hootsuite

SEPTEMBER 1, 2021

The highest-paid fitness influencer is Demi Bagby , who made over $3 million from less than 50 ads in 2020. And in the world of food, celebrity chef Gordon Ramsay makes the most dough (figuratively) with a reported $3.8 A study on influencer marketing found that in December 2019, 16% of U.S. shop now at AE.com!

Food