Remove Gen Z Remove Health Remove Performance Marketing
article thumbnail

Purpose, Proof + Personalization | Secrets to Marketing in the Beauty Industry

Set Up

From Vanity to Identity: The Rise of Purpose-Driven Beauty Consumers in 2025 are prioritizing mental health, transparency, and trustand beauty brands are responding. According to Adweek , brands that center their mission and speak to emotional well-being are outperforming those that focus purely on performance or image alone.

Gen Z 59
article thumbnail

Community-based marketing requires new leadership mindset

Businesses Grow

The thing that has nagged at me for a long, long time is this trend in the world around mental health. It said, “the loneliest generation” and it was talking about Gen Z, about the isolation, the loneliness, the depression. 51% — and the average for every other generation is 24%. It haunted me.

Gen Z 77
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Filipino Online Shopping Behavior: Statistics & Trends You Need to Know

Spiralytics

Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. Adapting your sales and marketing initiatives to target these age groups can significantly improve the number of customers your business receives. events significantly boost fashion, food, and health and beauty purchases.

article thumbnail

How 2020 Changed Social Media: Checking In On Our Trends Predictions

Hootsuite

New digital divides in key demographics, a shift towards performance marketing tactics. However, if Generation Z isn’t your target audience, TikTok may not be relevant to your brand right now— 69% of TikTok users are 16-24 years old, and 60% reside in China. Were we right in our prediction? Very right.

CMO 145
article thumbnail

Social Media Calendar For Every Holiday of 2025 (+ Ideas for Posts)

Buffer Marketing

January 2025 🗓️ Monthly themes and events National Mentoring Month National Slavery and Human Trafficking Prevention Month Paris Fashion Week (January 20–25) Dry January What began as a UK public health campaign in 2013 has since become a worldwide movement.

Health 113
article thumbnail

The 7 Best SEO Conferences to Attend in 2024

Backlinko

Speakers Some of the speakers you’ll see at the State of Search are: Kyle Roof: Lead SEO at High Voltage Martha van Berkel: CEO and Co-founder at Schema App by Hunch Manifest Julie Jones: Product Manager, Marketing Analytics at Baylor Scott & White Health Topics SEO strategies and tactics Local SEO PPC (pay-per-click advertising) Social media marketing (..)

SEO 109