Purpose, Proof + Personalization | Secrets to Marketing in the Beauty Industry
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MAY 20, 2025
From Vanity to Identity: The Rise of Purpose-Driven Beauty Consumers in 2025 are prioritizing mental health, transparency, and trustand beauty brands are responding. According to Adweek , brands that center their mission and speak to emotional well-being are outperforming those that focus purely on performance or image alone.
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