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The Role of Influencers in Consumer Purchasing Decisions

Jeff Bullas

Influencer marketing can also be used to reach new audiences, increase sales, strengthen brand advocacy, and improve lead generation. Influencer marketing channels. The role of influencer marketing in inbound marketing. That’s where inbound marketing comes in.

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Gen Z, AI, and the Power of Creator Marketing

Hubspot Marketing

In the early days of the internet, outbound marketing tactics like billboards and direct mail were the go-to approach. Then came Google and social media, giving rise to inbound marketing platforms like HubSpot. Now, we’re entering a new and highly disruptive cycle, this time driven by AI.

Gen Z 118
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Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

But how do you do that especially in a saturated market like 2025? To be honest, while I recognize times are tough, Im still an old-school inbound marketing purist at heart. Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy.

Gen Z 117
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Dispo 101: All About The Dispo App

Neil Patel

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. Retro tech like polaroids is popular again among Gen Z and millennials alike. As we can see from data presented by CNBC , authenticity matters to Gen Z.

Gen Z 131
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Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros]

Hubspot Marketing

Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers. Within Gen Z, Millennials, and Gen X, social media is the preferred channel for product discovery. As seen in our Consumer Trends survey, social media is the future of shopping.

Gen Z 134
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The Business of Creators in 2022: What Marketers Need to Know

Hubspot Marketing

Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023.

Gen Z 103
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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot Marketing

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ).

Gen Z 145