Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Rock Content

OCTOBER 20, 2023

It has been a few years since influencers gained the spotlight in Digital Marketing. Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. We’ll talk about the following topics: What is Influencer Marketing?

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Influencer Marketing Gen Z Marketing Marketers 76

Businesses Grow

OCTOBER 3, 2022

Today I bring you a few small observations on marketing that are a little too small for a full post. Is this a toilet influencer? There are not many other places to advertise other than digital, and rates have been going up as inventory goes down. Agencies need more places to advertise, and Apple is giving it to them.

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Gen Z Marketing Marketers Health 132

Hubspot Marketing

DECEMBER 19, 2022

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. Here, we'll cover five marketing trends that are losing steam and how marketers can respond. What's the reason for this pivot?

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Gen Z Market Trends Millennials Marketing 129

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year. However, setbacks like the limited availability of TikTok Shops still have some marketers holding back.

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Market Trends Gen Z Marketing Marketers 130

Hubspot Marketing

JANUARY 29, 2024

It can be hard to keep up, and I say this as a content creator and marketer whose job is to stay in tune with the latest happenings on social media. Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media.

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Gen Z User-Generated Education Food 117

Businesses Grow

SEPTEMBER 25, 2023

I spend a lot of time thinking about how marketing has changed over my lifetime … and what’s next. ” Marketing used to be about planning, executing, and measuring. Meme marketing is fast, furious, and here to stay. Meme marketing is fast, furious, and here to stay. At 8:48 p.m. It was magical.

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Gen Z Transform Marketing Marketers 126

Hubspot Marketing

MARCH 20, 2023

To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs. What can marketers do? What can marketers do?

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Spiralytics

NOVEMBER 14, 2023

Success in the dynamic field of marketing hinges on understanding each generation’s unique characteristics and evolving needs as they gradually populate the market. As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape.

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

JULY 22, 2022

With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. To jump to a broader side-by-side look at how all generations handle each stage of product discovery and purchases differently. Gen Z Overview (ages 18-24). Shopping Habits Overview.

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Gen Z Millennials Retail User-Generated 138

Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Hive Social.

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Gen Z Marketing Marketers Millennials 124

Hubspot Marketing

OCTOBER 3, 2022

In this post, we’ll explain exactly what the creator economy is, and go over key stats that marketers should know. The creator economy is where creators, from YouTubers to bloggers, share content with audiences and generate revenue from monetization opportunities. Creator Economy Stats For Marketers To Know. Influencers Club ).

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Gen Z Influencer Marketing Education Marketing 128

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities.

Social Media Marketing 108

Social Media Marketing Gen Z Health Marketing 108

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. Use this platform to: Find the right influencers. Run and measure campaigns.

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Branding Gen Z Fashion Food 95

Sprout Social

APRIL 22, 2021

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users.

Gen Z 138

Gen Z User-Generated Millennials Marketing 138

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ” According to members, it’s also a great place to find UCG ( user-generated content ) opportunities.

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Gen Z Branding Influencer Marketing Fashion 100

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 124

Gen Z Entertainment Transform User-Generated 124

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. What is Twitch marketing?

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). Compared to other platforms, Instagram still holds influence with those under 35.

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Gen Z Millennials User-Generated Shipping 130

Hubspot Marketing

FEBRUARY 27, 2023

22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S. Source ) 3. Source ) 4.

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Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

DECEMBER 26, 2023

The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. It ranks third in ROI, remaining tried and true.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Marketing Insider Group

DECEMBER 18, 2023

It’s about strategically placing your message in front of the right eyes at the right time. Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Why Zemanta? It is advertising for the modern internet.

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Gen Z Millennials Advertising Advertisers 86

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. At Insider Marketing Group, we believe in the power of employee-shared content.

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Gen Z Whitepaper Millennials Transform 112

Sprout Social

SEPTEMBER 3, 2020

Trying to wrap your head around Twitch marketing? Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. Why does Twitch matter for marketers? In terms of Twitch marketing, the site’s demographics skew on the younger side. Good question!

Gen Z 130

Gen Z Branding Millennials Real Estate 130

Rock Content

MARCH 4, 2024

A great social media marketing strategy is more than simply getting the word out about your brand. But what is social media marketing? Why is it so important in today’s digital marketing scene, and what do brands need to know in 2024 to ensure their strategies resonate? Looking to connect with Gen Z?

Social Media Marketing 52

Social Media Marketing Gen Z Marketing Marketers 52

Hubspot Marketing

APRIL 25, 2022

If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience. We first pointed out TikTok as the app marketers should watch back in 2019. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time.

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Gen Z Influencer Marketing Social Media Marketing Finance 121

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Step 1: Create a social media marketing strategy. OK, so you’ve got a plan and places to be.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Power Digital Marketing

JANUARY 19, 2023

Boutique companies and huge enterprises are well aware that social media marketing is one of the golden tickets to a thriving business. But with Instagram and TikTok—two of the largest social media titans—angling for consumers’ attention, where should brands invest their marketing budget?

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Gen Z User-Generated Marketing Marketers 40

Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities.

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Millennials Gen Z Retail Marketing 129

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. What this means is, if you want to reach your target audience, social media is the place to do so. Plus, social media is a highly effective marketing channel. And we know what works thanks to our decades of experience in the marketing trenches. There are now 3.8

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Social Media Marketing Real Estate Gen Z B2C 143

Sprout Social

JANUARY 26, 2023

Chances are at least one person you know shares your enthusiasm for that place. Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. Here are a few reasons your business should consider having an active referral marketing program.

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Gen Z B2C Shipping Marketing 121

Hootsuite

OCTOBER 30, 2019

But we aren’t looking to buy Twitter shares, we’re looking to market our brands. So how does all this shake out for brands looking to refresh their Twitter marketing strategy ? are the company’s second- and third-biggest marketers. Compared to other age groups, it turns out Gen Z is most likely to be using Twitter. (By

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Gen Z Marketing Marketers Advertising 112

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023?

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Social Media Marketing Transform User-Generated Gen Z 92

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. Me neither.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

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Branding Gen Z User-Generated Influencer Marketing 52