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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Marketing

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 124
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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Marketing

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 117
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Search universe analysis: A deep dive

Search Engine Land

For brands looking to develop communities of audiences, especially those favoring Gen Z and Millennials, search marketing is already no longer confined to traditional platforms like Google. Are there content repurposing opportunities that can take place on similar platforms? When is a search universe analysis relevant?

Gen Z 130
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16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

Plus, Hootsuite Composer has Canva built-in, so you can create top-notch graphics for your posts faster than ever — all in one place. Quickly address potential customer service issues or PR crises. User-generated content can help you: Earn trust. Each of these tactics has a place in your social content strategy.

Gen Z 112
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The best social media campaigns from November 2021

Econsultancy

This light-hearted and humorous approach reflects the sentiment of much of the Twitter community, as well as of the comedians themselves as Twitter looks to encourage its Millennial and Gen Z audience to sign up to Blue. Sainsbury’s came in second place for the metric (61%). That’s all for now. 

Gen Z 52
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What You Can Learn from Real-Life Marketing Examples

Exposure Ninja

This guide combines some of the best examples of traditional and digital marketing types to help you understand how various marketing campaigns look and how different platforms are used. Let’s start with traditional marketing. Print Marketing Examples Print marketing refers to any marketing material that’s printed.

PR 52
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Search Engine Rewind: What We Learned In 2022 and Where SEO Is Going in 2023

Neil Patel

Google places an increasingly large emphasis on passing CWV tests as part of its search ranking guidelines, and not just as a “tiebreaker.” For small businesses with limited marketing budgets, that means investing money in making sure your website meets these standards. These AR search results place markers in a video feed in 3D space.

SEO 113