Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In?
Hubspot Marketing
JANUARY 19, 2024
Influencers typically have partnerships or deals with brands and use their online presence to advertise on the brand's behalf. For example, beauty and lifestyle influencer Jackie Aina is often sent PR packages from makeup and skincare companies to review the products on camera and influence viewers to purchase.
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