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Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.
For example, you might discover that younger visitors engage more with your social media content, while older visitors prefer email marketing. Segmentation helps you tailor campaigns to each audience for better results. This lets you create more personalized experiences for different groups.
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