Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Video Sharing Examples of Major Platforms YouTube: Over 2.6

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Martech

OCTOBER 31, 2023

A full 79% of TikTok users say they’re likely to continue shopping in the weeks after Christmas, according to a new study by the video platform. The video platform is also more accessible to marketers through such recent integrations as the one with HubSpot. Does your marketing plan include post-holiday sales?

Gen Z 113

Gen Z Shoppers Food Marketing Plan 113

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? What does it mean when a social media platform "dies?" Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ).

Gen Z 121

Gen Z Millennials User-Generated Shipping 121

Hubspot Marketing

FEBRUARY 6, 2024

2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Short-form videos will remain key to many marketing campaigns this year. A recent study found that 71% of Gen Z consumers will stay loyal to brands they trust.

Gen Z 100

Gen Z Entertainment Education Social Media Marketing 100

Digital Marketer

SEPTEMBER 6, 2022

Tiktok users are primarily youngsters, Gen Z, and a sizable number of Millenials here, too, like me. Want to get certified in Content Marketing? Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.?

Gen Z 81

Gen Z Millennials Entertainment User-Generated 81

Hootsuite

JANUARY 12, 2022

BTS videos help establish your brand as authentic (a huge plus to tapping into the authenticity-driven Gen-Z) and help deepen consumer trust. Think of Shorts as the amuse-bouche of video marketing and use the format to whet the appetite of potential leads. Product updates or coming soon. Tease your audience.

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Hubspot Marketing

SEPTEMBER 2, 2019

While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. However, if you're a marketer that's never used a niche social platform before, TikTok can be pretty hard to navigate.

Gen Z 145

Gen Z Millennials Entertainment Branding 145

Hubspot Marketing

NOVEMBER 5, 2019

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. By now, you might be on all the major social media platforms. Which Social Media Platform Should You Market Products On?

Shoppers 126

Shoppers Product Gen Z Promotion 126

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Digital Marketing 86

Digital Marketing Marketing Strategy Shoppers User-Generated 86

Hubspot Marketing

JUNE 22, 2022

Short-form video is dominating the social media landscape — and many marketers want to get a piece of the action. But this leaves one important question: which video-sharing platform is worth your time, effort, and money — YouTube or TikTok? TikTok is known as the platform for Gen-Z — and the stats confirm it.

Gen Z 119

Gen Z Millennials Price Social Media Marketing 119

SocialPilot

APRIL 10, 2024

So, what are the best times to post on social media? It’s a colonial question for the social media marketing veteran and a whimsical one for the rookies. Though, neither of them can put the finger on the exact global best time to post on social media. Because there isn’t any. With more than 2.6

Gen Z 104

Gen Z Social Media Marketing Analytics Video Marketing 104

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 103

PR Customer loyalty User-Generated Marketing 103

Sprout Social

FEBRUARY 21, 2022

Create ads on your social media channels. Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. This could be a great fit for repurposing educational, product-focused, company culture or thought leadership Instagram videos.

Thought Leadership 141

Thought Leadership Gen Z Real Estate Education 141