Remove Gen Z Remove Millennials Remove New Technology Remove Promotion
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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Promote New Videos on Social. After you publish and optimize your video content, promote it to increase visibility. For example, you could promote one video multiple times using different clips. It’s still a top platform for debating current events and breaking news and driving discussions.

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Why we care about mobile marketing: A guide for marketers

Martech

Messages can be promotional, service-based, or transactional. For example, a local hair stylist might send information to their customers about a new service they’re rolling out, appointment reminders, or a request for feedback based on a recent visit. Below, we summarize the most common mobile marketing approaches.

Transform 115
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The modern search landscape: How and where to reach your target audience

Search Engine Land

Google announced a new technology in 2021 called Multitask Unified Model , or MUM, which aims to more efficiently answer complex queries that may previously have required multiple searches. Ecosia launched in 2009 and like DuckDuckGo, it promotes privacy as an alternative to more mainstream search engines. In the U.S.,

Shoppers 112
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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. Gen Z Will Continue to Influence Marketing More Than Millennials.

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Should Marketing Take On Culture and Employee Engagement

Marketing Insider Group

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Or, maybe you like to blame it on those darn millennials. Sending emails, creating ads, promoting our products, creating press releases.”

Gen Z 144
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The marketer’s guide to customer journey orchestration

Use Insider

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. When you collect leads, you can send customers retargeting emails with content, recommendations, and promotions tailored to their needs.

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In-game advertising: A marketer’s guide

Martech

Advergames Rather than integrating the ads into an already existing game, advergames are games specifically designed to promote a brand or product. For example, CPMS for in-game ads targeting Gen Z and Millennials were 30-50% higher than those targeting Gen X and Baby Boomers, according to an Interactive Advertising Bureau (IAB) study.