Bannerflow

APRIL 27, 2020

Have an ad promoting the release of brand new running shoes? Thanks to advances in technology, it’s becoming increasingly easier for brands to move marketing functions in-house. Workflows are simpler and processes far quicker thanks to the adoption of new technologies. It’s a no-brainer for brands.

Advertising 40

Advertising Advertisers Gen Z Place 40

Martech

MARCH 10, 2023

Advergames Rather than integrating the ads into an already existing game, advergames are games specifically designed to promote a brand or product. For example, CPMS for in-game ads targeting Gen Z and Millennials were 30-50% higher than those targeting Gen X and Baby Boomers, according to an Interactive Advertising Bureau (IAB) study.

Advertising 109

Advertising Advertisers Gen Z Non-Profit 109

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Sending emails, creating ads, promoting our products, creating press releases.” Prometheus just brought us the next generation of fire.

Gen Z 144

Gen Z Millennials CMO Marketing 144

Use Insider

APRIL 12, 2023

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. When you collect leads, you can send customers retargeting emails with content, recommendations, and promotions tailored to their needs. The number is even higher among younger consumers.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Marketing Insider Group

OCTOBER 25, 2021

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. Gen Z Will Continue to Influence Marketing More Than Millennials.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Rock Content

JANUARY 18, 2021

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. Visual Search. Google has already embraced the idea. Think about how TikTok exploded in 2020.

Market Trends 129

Market Trends Content Marketing Gen Z User-Generated 129

Spiralytics

MARCH 7, 2023

Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. One potential reason for this significant disparity is that women generally use social media more, a primary vehicle for ecommerce in the Philippines. 72% of Filipino online shoppers are female.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Econsultancy

DECEMBER 13, 2021

The data also reveals some good news for advertisers using audio formats for their campaigns. Seventy-eight percent of survey respondents said they have bought, or are open to buying, products promoted alongside the audio content they listen to. UK ad market expected to be the second highest for growth in 2021. Furthermore, 11.7%

Advertising 52

Advertising Advertisers Retail Shoppers 52