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10 Non-Obvious Social Media Trends You Need to Consider Right Now

Businesses Grow

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. New products they love.

Gen Z 127
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Speed Kills: Why Meme Marketing Rules the Internet

Businesses Grow

And it started something new. A new marketing day was born The “Dunk in the Dark” commercial catalyzed change in the marketing industry. It heralded a new era in advertising – an era where brands could no longer afford to rest on traditional campaign timelines. Only now matters. ” 2.

Gen Z 125
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Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Hubspot Marketing

But, as with any new marketing trend, you might wonder, "Are consumers actually buying products while surfing social media?". As a marketer, creating an online catalog or ecommerce process -- even with the help of an intuitive social media platform -- takes time and effort. Takeaways for Marketers.

Gen Z 145
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The Ultimate Twitch Marketing Guide for Business

Hootsuite

Influencer marketing. This makes Twitch the perfect place for influencer marketing or partnerships. 4 quick tips for successful Twitch influencer marketing. Twitch isn’t the place for serious themes or heavy, emotional content. Not many brands have jumped on the Twitter marketing bandwagon… yet.

Gen Z 102
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How Does the TikTok Algorithm Work In 2022?

Hubspot Marketing

Whether this is because of limited internal bandwidth, it being considered a "Gen Z" app, or nobody in the office wanting to be behind the camera — there is no denying the potential of TikTok when you look at the numbers. If you're new to TikTok, check out #BusinessTok or #BrandTok.

Gen Z 113
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21 Thrilling Advantages of Social Media Advertising

Sachs Marketing Group

TikTok : Popular with Gen Z, it offers creative, short-form video content. Facebook is a great place to explore social media advertising, but it’s not the best option for all businesses. This flexibility makes it ideal for businesses testing new markets or those cautious about high advertising costs.

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What is User-Generated Content? And Why is it Important?

Hootsuite

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. 60% of marketers agree that authenticity and quality are equally important elements of successful content. Easily manage all your social media in one place and save time with Hootsuite.