Gen Z New Technology User-Generated 
illumin
JANUARY 14, 2025
As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Platforms like TikTok, Instagram, and Pinterest are already integrating shoppable ads that allow users to purchase directly within the app.
Sprout Social
MARCH 14, 2025
Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. 52% of European and 64% of Latin American users attend live shopping events at least once a month. These platforms offer more control and stronger buyer intent since users are there specifically to shop.
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Use Insider
JUNE 23, 2025
The massive popularity of ChatGPT and other Generative AI solutions only sped up this trend because it unlocked new horizons for shopping experience optimization, customer support, analytics, and much more. With that in mind, let’s dive into the 10 AI-led trends that will define retail in 2025: 1.
Marketing Insider Group
JULY 21, 2020
Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Generation Z, she shows, will rise in numbers among the nation’s workers. For marketers, this myth-busting fact means that they’ll need to diversify their approach to reach every generation.
Power Digital Marketing
FEBRUARY 18, 2019
Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.
Neil Patel
MARCH 22, 2021
With over 1 billion monthly active users , Instagram is one of the liveliest social media platforms in the world. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. There’s no need to buy fancy cameras or invest in new technology. The problem?
Rock Content
JANUARY 18, 2021
As you can see, in addition to providing their data, users can check consumer reviews, discover brand information and, of course, schedule their service in a fast and practical way. All of this generates a feeling of greater comfort and security in the individual, which increases the potential for conversion. Visual Content.
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