Sprout Social
APRIL 28, 2025
Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. As of the third quarter of 2024, 59.8% of users identified as male and 39.1% In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian.
Hubspot Marketing
JUNE 24, 2025
This can lead to a lot of waste and unused products, which is a problem for Gen Z and other sustainability-minded consumers. I wouldn’t recommend that every law firm and pharmaceutical company start lip-synching to trending sounds (even though some do and make the trend their own). So, what should you do?
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Sprout Social
APRIL 10, 2025
Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. Over 70% of Gen Z and Millennial Americans didnt receive an annual physical exam in 2024, and another 52% of all Americans admitted turning to social for health advice.
illumin
APRIL 4, 2025
Paramount and Warner Brothers Discovery saw increased spending among pharmaceutical, insurance, automotive, and banking companies as well. The tournament attracted 112 advertisers, including 45 new brands, expanding into 18 categories such as hotels, airlines, and coffee brands.
Contently B2C
JUNE 30, 2016
“How do I talk to Gen Z?” ” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. “Gen Z isn’t anti-corporate or anti-brand,” she said.
Martech
MARCH 1, 2024
Millennials and Gen Z are rapidly entering the B2B buying group. Certain industries, such as telecommunications, financial services, pharmaceuticals, SaaS and media, inherently operate on this model. This last one is a biggie. They expect to do business through digital channels. These buyers don’t want to talk to a salesperson.
Backlinko
JUNE 4, 2024
billion Over-the-Counter Pharmaceuticals $59.65 Among Gen Z and millennials that’s as much as 53% and 47%, respectively ( Morning Consult ) Among US consumers, YouTube is a go-to social media platform to start their search when shopping online. billion Fashion $673.6 billion Food $370.7 billion Beverages $209.3 18-24 16.8%
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