Gen Z Place Real Estate User-Generated 
Hubspot Marketing
DECEMBER 13, 2023
Though underrated next to TikTok or Instagram, Pinterest has 465 million active monthly users. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. 80% of weekly “Pinners” have discovered a new brand or product on Pinterest, making it a prime place for passive and active shoppers.
Search Engine Land
JULY 13, 2023
Today’s headlines may focus on how Gen Z uses TikTok as a search engine, but it’s not limited to Gen Z. The search feature, where you can search users, videos, sounds, LIVEs, and hashtags. This is a treasure trove of relevant queries users are already searching for. Millennials are TikToking.
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Bannerflow
FEBRUARY 3, 2023
Getting video engagement right is important because 86% of marketers say video has helped them generate leads. According to Google , for video engagement to take place, the user must watch a video ad for at least 10 seconds. This is an excellent option for e-commerce, fashion, travel, and real estate brands.
Sprout Social
SEPTEMBER 30, 2021
And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Below we’ve highlighted real-world examples of selling on Instagram and why they work. According to Instagram themselves, a staggering 60% of users rely on the platform to find products.
Scoop.it!
AUGUST 17, 2023
As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. But marketing to Gen Z is proving a lot different than marketing to their millennial counterparts. They were the first generation to completely grow up with the internet and smartphone tech.
Search Engine Land
OCTOBER 4, 2022
searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience.
Search Engine Land
FEBRUARY 19, 2024
Google’s recent introduction of AI in maps exemplifies this approach, harnessing LLMs to interpret conversational queries and recommend relevant places tailored to users’ interests. Google has penalized even well-made unique pages if they appear SEO-driven rather than user-focused. Use AI tools judiciously.
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