Hubspot Marketing
DECEMBER 13, 2023
Though underrated next to TikTok or Instagram, Pinterest has 465 million active monthly users. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. 36% of Gen Z and 22% of millennials search for brands on social media more often than through search engines. Why Pinterest?
Search Engine Land
JULY 13, 2023
Today’s headlines may focus on how Gen Z uses TikTok as a search engine, but it’s not limited to Gen Z. The search feature, where you can search users, videos, sounds, LIVEs, and hashtags. This is a treasure trove of relevant queries users are already searching for. Millennials are TikToking.
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Bannerflow
FEBRUARY 3, 2023
Getting video engagement right is important because 86% of marketers say video has helped them generate leads. According to Google , for video engagement to take place, the user must watch a video ad for at least 10 seconds. This is an excellent option for e-commerce, fashion, travel, and real estate brands.
Sprout Social
SEPTEMBER 30, 2021
And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Below we’ve highlighted real-world examples of selling on Instagram and why they work. According to Instagram themselves, a staggering 60% of users rely on the platform to find products.
Hubspot Marketing
JANUARY 5, 2021
More User-Generated Content (UGC). Consumers generally love UGC. In fact, it influences their purchasing decisions more than brand- or influencer-generated content. This is a great example of how you can leverage user-generated content in your strategy. Short-Form Video Trends to Look Out For. Image Source.
Scoop.it!
AUGUST 17, 2023
As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. But marketing to Gen Z is proving a lot different than marketing to their millennial counterparts. They were the first generation to completely grow up with the internet and smartphone tech.
Faraday
APRIL 16, 2021
Millennials in particular have made their mark on the real estate business, as they now make up the largest share of home buyers in the country, according to the National Association of Realtors. Find millennial homeowners on the right channels Millennials are a digitally native generation.
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