Remove Gen Z Remove Product Marketing Remove Shoppers
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Video is vital to ecommerce marketing — here’s what marketers need to know

Hubspot Marketing

Table of Contents What is ecommerce video marketing? Video Marketing in Social Commerce 5 Benefits of Ecommerce Video Marketing Amazon Video Marketing: An Overview Live Stream Product Marketing: An Overview 4 Tips for High-ROI Ecommerce Videos What is ecommerce video marketing? Of course not.

eCommerce 106
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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot Marketing

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. But, as they expand and evolve, you might still wonder which you should focus your time and efforts on if you're selling a physical product.

Shoppers 145
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Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Hubspot Marketing

Do Consumers Actually Buy Products on Social Media? There are now more ways than ever to buy products on social media. But, since some social media shopping tools are still rather new to shoppers and brands, you might think consumers have barely used them yet. Takeaways for Marketers. Takeaways for Marketers.

Gen Z 145
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Top 5 Black Friday Email Campaigns & Winning Strategies

Litmus

Email marketers are looking for more ways to focus on sustainability with eco-friendly email structure, making their emails accessible for everyone, and leaning into user-generated content for that authentic, community-driven vibe.” Recent buyers, high-value customers, occasional shoppers, or haven’t purchased Engagement level.

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5 Things Gen Z Will Spend Money On & Why Marketers Need to Care

Hubspot Marketing

With a purchasing power of more than $143 billion , Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor.

Gen Z 145