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AI can find your ideal customers, but only humans can build real relationships

Martech

Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. And, while it may seem old-school to many, to younger generations, it is anything but.

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Tax season is heating up

illumin

Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance. Are the Gen Z type of first-time tax filers who would likely resort to digital means?

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B2B marketing on TikTok: What you need to know

Martech

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well.

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4 Content Distribution Strategies That Make Web Traffic Soar

Marketing Insider Group

But there’s even more you can do when you repurpose your content on channels that specifically cater to your target market. Your target market is millennial and Gen Z women. Where does your target market hang out? Let’s say, for example, you make boho-chic women’s jewelry.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Today’s consumers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. Source: [link].

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Social Media Lead Generation: 13 Proven Tactics

Hootsuite

The best social media platform for lead generation really depends on your particular business and your particular audience. TikTok can be an amazing social media lead generator if you’re looking to sell to Gen Z. Here’s our guide to determining your social media target market. It’s a boring answer.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

This will help you to quickly grow your contact list and kick-off the lead generation process. Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. Be active and consistent across the platforms you choose to operate on.