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Announcing the First 25 Members of Our Fearless 50!

Adobe Experience Cloud Blog

Director, Product Marketing, GridGain. Andy Caron, Director of Inbound Marketing and Automation, Telnyx. Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Christina Zuniga, Marketing Technology Manager, InTouch Health. Darrell Alfonso, Senior Manager, Global Marketing, Hitwise.

CMO 134
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A Guide To The Future Of Virtual Meetings And Events

Duct Tape Marketing

In this episode of the Duct Tape Marketing Podcast , I interview Mark Kilens. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing. From Content and SEO to ads and social media, Semrush is your one-stop shop for online marketing. Get Semrush.

CMO 78
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Pepsi, McDonald’s and the latest in digital out-of-home

Martech

“Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. The $13 billion global market represents 37% of all out-of-home. Kira Rich, Google AR/XR product marketing, talks AR at the DPAA Summit.

CMO 121
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How Driscoll’s pivoted from fresh in-store to fresh online

Martech

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

Shoppers 124
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How Ecommerce Transformed Marketing 

Digital Marketer

The fact that the global market size of ecommerce continues to grow reflects these changes. In analyzing these behaviors, marketers have found the greatest advantages in demographic targeting and customer engagement. 10 Advantages of Ecommerce in Marketing. Omnichannel marketing. Availability of data.

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How to Prove Your Marketing Team’s Value

Pam Didner

Her NEW boss, Tom, is a product and operations guy with no sales and marketing experience. She needs help to articulate marketing’s value-add and so that the new general manager understands her team’s impact on sales and customers. What does the new general manager want to know? So, some background….

Finance 79
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Xerox Prints New Vision With Marketing

Content Marketing Institute

If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced. As vice president of global marketing for the Xerox Workplace Solutions Business Group, Bertrand oversees marketing activities for Xerox Office products and solutions. Does it even use paper?