Martech

JULY 22, 2021

Programmatic OOH evolves with Place Exchange spinout . Place Exchange, an SSP for out-of-home, completed its spinout from its former parent company Intersection, a major OOH publisher. Ari Buchalter, who served as CEO for both companies, now takes over as CEO of Place Exchange. Editorial Director. Why we care. Read more here.

CMO 112

CMO Customer Journey Non-Profit Advertising 112

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Econsultancy

MARCH 4, 2022

A new study from Juniper Research has forecast that the value of global ecommerce payment transactions will exceed $7.5 trillion globally by 2026, up from $4.9 Irish consumers’ spending on non-Irish websites averaged 329€, with more than three quarters (79%) of Irish respondents shopping online internationally in 2021.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Econsultancy

FEBRUARY 23, 2022

The PlayStation 5 came in second place for dollar sales in 2020, but its predecessor beat it in unit sales. for the mobile games market between 2019 and 2024, predicting that mobile games will generate $116.1 billion in 2024, driven by growth markets such as the Middle East and Africa, Latin America, Southeast Asia, and India.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Econsultancy

DECEMBER 13, 2021

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Jeff Bullas

DECEMBER 7, 2022

This growth was also boosted by enthusiasm for technology (over 700 million mobile users – more than in the US or Europe), a boom in commodities – discovery of new swathes of oil, gas, and rare elements, as well as the arrival of new partners: China, India, Turkey, Indonesia and Brazil, and a fast-growing middle class.

Health 202

Health Non-Profit Food Energy 202