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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.

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This week’s AI product releases: Google adds generative to ads and more

Martech

However, we’d be remiss if we didn’t tell you about Google’s plans to use AI for generating unique ads using materials provided by human marketers. Proxima has added AI to its proprietary database of 55 million B2C shoppers to generate audiences for prospecting on Meta, Google and TikTok. Get MarTech! In your inbox.

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Ana Mourão: Spotlight on the expert

Martech

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. Even though Stanley Black & Decker is very much a B2B company, it understands that it can generate demand on behalf of its distributors and retailers. A: Exactly.

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11 Recommendations for Marketers in 2024 [New Data]

Hubspot Marketing

When done right, short-form content is quick but concise, enabling fast-paced web users to quickly get most of the information they need. And, if a short-form video doesn't pack all the information a person needs to convert, it usually forces marketers to point out the most important facts that will make viewers eager to learn more.

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Pepsi, McDonald’s and the latest in digital out-of-home

Martech

“Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. The $13 billion global market represents 37% of all out-of-home. They have 39 million active users on their MyMcDonald’s Rewards app. AR and out-of-home.

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AI Advertising: Pros, Cons, Tips & Examples

Hubspot Marketing

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028.

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Marketing 101: The Ultimate Guide for Beginners

Hubspot Marketing

Remember that social media is all about connection, so interact with customers, initiate conversations, and leverage user-generated content. However, if you decide to run paid ads, social media offers incredible reach that can generate immediate results. Generate leads? Place Where will you sell your product?

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