Adobe Experience Cloud Blog

JULY 27, 2011

EVP, Global Marketing, Usee. Book: Marketing by the Numbers. Book: Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability. Executive Director, Performance Marketing Association. Website: Performance Marketing Association. Website & blog: Eisenberg & Associates.

Analytics 115

Analytics Whitepaper eBook Global Marketing 115

Martech

JUNE 24, 2024

AI also played a key role in personalizing the “Clustomers” messaging across global markets. Particularly impressive is their innovative use of generative AI for marketing content. Taite said AI gave them the ability to “show versus tell” when ideating the concept.

Branding 122

Branding CMO Copywriting Marketers 122

Hubspot Marketing

MARCH 19, 2024

Doing more with AI will be a marketing theme throughout 2024, and I recommend giving it a shot if you haven’t already, especially since there are many use cases: AI can be your content marketing assistant. Generative AI tools can help you create compelling, on-brand, and high-performing marketing content.

Thought Leadership 106

Thought Leadership B2C Marketers Marketing 106

Martech

NOVEMBER 4, 2022

Before launching a campaign (or any other marketing initiative), there is one crucial step that most marketing teams skip, ignore or aren’t even aware of: validation. Validation is the most valuable and most under-utilized process across all of the global marketing teams I’ve worked with.

Marketers 130

Marketers Marketing Global Marketing Advertisers 130

Set Up

FEBRUARY 28, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders.

CMO 52

CMO Thought Leadership Global Marketing Performance Marketing 52

Martech

SEPTEMBER 26, 2024

It’s thriving in today’s global marketing mix, where authenticity, credibility and meaningful connections reign supreme. The post Why public relations is thriving in today’s global marketing mix appeared first on MarTech. Email: Business email address Sign me up! Processing.

Marketing Mix 133

Marketing Mix Global Marketing PR Thought Leadership 133

Use Insider

OCTOBER 11, 2024

While many businesses continue to rely on these legacy systems due to concerns about cost, time, and risks such as data loss or downtime, sticking with outdated technology can seriously impact your marketing team’s performance. Moreover, its global footprint allows us to have a consistent experience globally.

CRM 52

CRM Marketers Marketing Customer Journey 52