Search Engine Land

APRIL 24, 2024

Google has postponed the deprecation of third-party cookies in Chrome this year due to multiple challenges and increased scrutiny from the U.K. ” New deadline: Despite the delay, Google did not provide a specific timetable. .” ” New deadline: Despite the delay, Google did not provide a specific timetable.

Branding 123

Branding Marketing Marketers Analytics 123

Search Engine Land

MARCH 18, 2024

Advertisers attempting to export reports from Google Ads Report Editor are experiencing issues where the data is showing zeros instead of the actual numbers. Google is aware of the issue and is working on a fix to resolve it, but there is not estimated time for a fix at this time. Google response. What is the issue.

Advertising 114

Advertising Advertisers 114

Search Engine Land

FEBRUARY 28, 2024

Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this report, you need to link your GA4 profile with your Google Ads account Why we care.

Analytics 118

Analytics Advertising Advertisers Performance Marketing 118

Search Engine Land

MARCH 5, 2024

It took an extra five days but now websites built and hosted on Google Business Profiles are now being redirected to the Business Profile listing on Google Maps. Google announced in January that it will be shutting down Business Profile websites on March 1, 2024. Then make sure to add the new URL to your Google Business Profile.

Customer 119

Customer SEO 119

Search Engine Land

APRIL 10, 2024

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Google uses this information for features such as sale price suggestions, automated discounts, and dynamic promotions.

Product 125

Product Shipping Finance Price 125

Search Engine Land

MARCH 21, 2024

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. Key events will be considered conversions only when shared with Google Ads, ensuring accurate performance reporting. What Google is saying. Action needed?

Analytics 113

Analytics Advertising Advertisers Management 113

Search Engine Land

APRIL 16, 2024

That’s according to Google Ads Liaison Ginny Marvin. PPC experts have tracked and tried to improve Ad Rank (black box) for years, but Google pushes Ad Strength (transparent) that doesn’t [always] improve results. “It’s confusing for veterans and challenging to teach new PPCers. Google vs. advertiser opinions.

Advertising 123

Advertising Advertisers 123

Search Engine Land

MARCH 20, 2024

Google’s March 2024 spam update rollout is now complete. Google wrote this morning, “The rollout was complete as of March 20, 2024.” Google did not say anything specifically new when it came to announcing the spam update. It is important to note that manual actions are done by humans at Google.

SEO 144

SEO 144

Search Engine Land

APRIL 25, 2024

Google will stop allowing publishers to add publications to the Google Publisher Center manually. Instead, Google will automatically add eligible publications pages later this year. What Google said. What Google said. Google wrote : Starting today, publishers can no longer add publications to the Publisher Center.

Customer 100

Customer SEO 100

Hubspot Marketing

APRIL 8, 2024

Google Ads is the world’s largest PPC advertising platform. Google Ads requires a lot of testing and experimentation. Google Ads has recently launched a conversational experience for advertisers, which lets users create their ads by using text prompts. Table of Contents What is Google Ads Intelligence?

User-Generated 105

User-Generated Advertising Advertisers Communications 105

Search Engine Land

APRIL 24, 2024

Prabhakar Raghavan, the head of Google Search, expects his team to move more quickly and in different directions as part of a new “cost” and “operating reality.” ” That’s according to audio of Raghavan speaking during a Google all-hands meeting, obtained and reported on first by CNBC. A new reality.

User-Generated 102

User-Generated Digital Marketing Advertising Advertisers 102

Search Engine Land

MARCH 18, 2024

Google is making a number of changes to its executive team running Google Search: Liz Reid , who was leading up core search experiences, will now be the Head of Search at Google. What Google said. Reid joined Google in 2003. Specific to Search, Reid helped: With Google’s multisearch. Pandu Nayak.

Promotion 142

Promotion Product SEO 142

Search Engine Land

FEBRUARY 29, 2024

Google Chrome is rolling out updates to make changes and improvements to the search suggestions it shows in the search box within its browser. Google will show what others are search for with the “ people also search for ” section. Google will also show image thumbnails for some search suggestions in Chrome.

Product 123

Product SEO 123

Search Engine Land

MARCH 27, 2024

Google updated its definition of top ads in its Help Center to better reflect how ads can appear in Google Search A spokesperson told Search Engine Land that this just a “definitional change” and that it would not affect how performance metrics are calculated. Read Google’s top ads guide for more information.

Advertising 119

Advertising Advertisers SEO Search Marketers 119

Search Engine Land

APRIL 16, 2024

Google is introducing new generative image tools for Demand Gen advertisers worldwide. Google is also rolling out a new Generate more like this feature, which lets advertisers create similar versions of existing images that are performing well. Google’s AI ensures that no two images are identical. Why we care. Originality.

Advertising 112

Advertising Advertisers Management Branding 112

Search Engine Land

APRIL 9, 2024

The world’s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads, including: Ad narration. Google Cloud’s advanced gen AI tools will be integrated with WPP’s proprietary marketing and advertising data. ” What Google is saying.

Transform 138

Transform User-Generated Traditional Marketing Advertising 138

Search Engine Land

FEBRUARY 1, 2024

Google officially removed the cache link from the Google Search results snippets last week and Google confirmed that it will remove the cache functionality completely in the near future. Google [cache:domain.com] – so for example, this site – you can search for [ [link] ] and the cache will work. Why we care.

SEO 144

SEO 144

Search Engine Land

APRIL 12, 2024

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. Business email address Subscribe Processing.

Brand Management 120

Brand Management Management Branding User-Generated 120

Search Engine Land

JANUARY 12, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to search marketers. He got in touch with Search Engine Land after trying to trying to purchase YouTube reservation ads – only to be told by his Google rep that they had never heard of them. But even they have had no response to this query.”

Advertising 140

Advertising Advertisers Search Marketers Customer 140

Search Engine Land

MARCH 15, 2024

Google is rolling out a change to the perspectives filter, renaming it from perspectives to forums. A Google spokesperson told Search Engine Land the word “forums” is a more intuitive name when seeking out that content. Google told us it is always looking at new ways to make it easier and more intuitive to find.

SEO 136

SEO 136

Search Engine Land

FEBRUARY 29, 2024

Google has added new search developer documentation for structured data carousels (beta). ” This structured data is for a new carousel rich result that’s in beta, “which is a list-like rich result that people can scroll horizontally to see more entities from a given site (also known as a host carousel),” Google wrote.

Price 138

Price Product SEO 138

Search Engine Land

MARCH 27, 2024

Google has confirmed an issue with the real-time analytics reports within Google Analytics, GA4. Google working on a fix. Ginny Marvin, Google’s Ads Liaison, responded on X saying, “Thanks for flagging. — AdsLiaison (@adsliaison) March 27, 2024 What it looks like.

Analytics 120

Analytics SEO 120

Search Engine Land

MARCH 8, 2024

The day after Google released its new search spam policies , including the March 2024 spam and core updates, Google began penalizing websites that the search company felt violated those spam policies. These sites also received a notice of these penalties in the manual actions section within Google Search Console. Manual actions.

User-Generated 136

User-Generated SEO 136

Search Engine Land

APRIL 16, 2024

Google Search Console has released a security update around user permissions and controls management where you can better manage the ownership tokens. What Google said. Tokens are the codes used for website ownership verification in Search Console, Merchant Center, and other Google products.

Management 124

Management Product SEO 124

Search Engine Land

FEBRUARY 9, 2024

Google has stopped showing Web Stories in image search, the carousel view in Google Discover, plus the grid view is now a carousel view in the Google search results. Plus Google made some other availability changes to Web Stories. “To make sure our documentation aligns with how the feature appears in Google Search.

Real Estate 122

Real Estate User-Generated SEO 122

Search Engine Land

MARCH 7, 2024

Several features and tools within Google Business Profiles are currently temporarily unavailable. Google said they are working on recovering these features. Google said that some of its support tools are impacted by some outage of sorts. What is not working.

Management 130

Management SEO 130

Search Engine Land

APRIL 11, 2024

Google Search will continue to evolve in the direction of Search Generative Experience. That’s according to Alphabet/Google CEO Sundar Pichai, who recently spoke about AI, Search and more at the 2024 Business, Government & Society Forum at Stanford University. AI has been transforming Google Search for years.

Transform 119

Transform User-Generated SEO Branding 119

Search Engine Land

APRIL 26, 2024

Google has served “billions of queries” with its generative AI features and plans to “expand the type of queries we can serve our users” even further. That’s according Alphabet/Google CEO Sundar Pichai, speaking during the Q1 2024 Alphabet earnings call. AI overviews, which Google introduced in the U.S.

User-Generated 86

User-Generated Management Product SEO 86

Search Engine Land

APRIL 11, 2024

Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. This article explores three ways to effectively track the performance of Google Ads lead gen campaigns for local service clients, including: Standard lead form tracking. Business email address Subscribe Processing.

Digital Marketing 110

Digital Marketing Advertising Advertisers Customer 110

Search Engine Land

MARCH 20, 2024

Google Marketing Live registration is now open. The conference is Google’s annual event for showcasing its latest ad products, formats, developments, and updates. When is Google Marketing Live. You can register for Google Marketing Live 2024 here. Google Marketing Live 2023 was heavy on AI announcements.

Marketing 112

Marketing Marketers Search Marketers Product 112

Search Engine Land

APRIL 16, 2024

Google Business Profiles (GBP) has long been a cornerstone of local SEO efforts. Google has devised various mechanisms and processes to deter abuse and enhance the accuracy of information on GBP listings and their appearance on Maps. Consequently, Google frequently updates business listings without prior notice.

SEO 107

SEO Place Management Branding 107

Search Engine Land

DECEMBER 6, 2023

Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. This new capability helps marketers understand their audience better through Google Ads. This new capability helps marketers understand their audience better through Google Ads. What is a predictive audience? New dimensions.

Analytics 132

Analytics Promotion Customer Management 132

Search Engine Land

APRIL 1, 2024

Yours deserves to be top of Google. Figuring out the levers to pull to get your content to the top of Google isn’t quick, but it can be done. If a page isn’t ranking well, then it speaks to a problem with how Google perceives the content. But it just won’t rank. So why isn’t it? This is key. If it is, take note of the keywords.

Energy 126

Energy SEO Education Place 126

Search Engine Land

OCTOBER 4, 2023

Since Google introduced Bard in February, everyone has been asking what that means for the Google Assistant. Well, today we know the answer – Bard is coming to Google Assistant. Assistant with Bard, as Google is calling it , is coming to iOS and Android in the “coming months.” ” What Google said.

SEO 117

SEO 117

Search Engine Land

FEBRUARY 23, 2024

Google is investigating a Local Services Ads bug that’s causing businesses to appear in search results for their competitors’ names. When users search for a specific brand on Google, their intent is to find that brand, not a general service or product. What Google is saying. Why we care. First spotted.

SEO 125

SEO Branding Search Marketers Customer 125

Search Engine Land

FEBRUARY 9, 2024

Pinterest announced a new ad partnership with Google designed to boost its ad revenue. This marks Google as the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon that was unveiled last year. The integration will enable ads to be served on Pinterest via Google’s Ad Manager.

Advertising 138

Advertising Advertisers Management Search Marketers 138

Search Engine Land

APRIL 10, 2024

If you’re an advertiser with a brick-and-mortar presence, it’s more important than ever to claim and advertise your business on Google Maps. However, cracking the code on how to serve and control Google Maps ads may feel like a moving target over the last few months. Do businesses really need to target Maps specifically?

User-Generated 113

User-Generated Advertising Advertisers Promotion 113