Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. These insights help brands personalize content for marketing and advertising.

Marketing Strategy 96

Marketing Strategy Manufacturing PR Marketing 96

Sachs Marketing Group

MARCH 15, 2024

Related: How to Create Engaging Posts for Social Media Social Media Strategy Development Social media strategy development involves creating a comprehensive plan to achieve a brand’s marketing goals. This service includes conducting market research, analyzing competitors, and understanding the target audience.

Social Media Marketing 52

Social Media Marketing Marketing Marketers Analytics 52

Hubspot Marketing

OCTOBER 16, 2019

Market research. That's why a PR firm would likely use market research as a tactic. A nonprofit PR firm will work with organizations in industries such as health, medical, or charity. An important quality of any marketing or public relations agency is to be able to track ROI. Public affairs public relations.

PR 130

PR Communications Price Management 130

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

Analytics 98

Analytics Influencer Marketing Health CRM 98

Hubspot Marketing

DECEMBER 11, 2019

I'm not the only marketer, or millennial, who's noticed the two generations' vast differences. In fact, a number of market research studies, including this recent report , have identified dozens of key differences between the two generations.

Gen Z 145

Gen Z Millennials Finance Education 145

Content Marketing Institute

JULY 24, 2018

I also would use a portion of the budget to get into influencer marketing , primarily finding those with big followings who align with our brand and creating a campaign that we can bring them in on to help create a win-win situation for both of us. Courtney Cox Wakefield , manager, digital marketing, Children’s Health.

Whitepaper 105

Whitepaper Content Marketing Direct Mail User-Generated 105

Sprout Social

JANUARY 29, 2024

For example, Cummins, a global leader in power solutions, uses Sprout’s social listening tools to monitor their brand health and reputation across major social networks in real time. An endorsement from an influencer within your target market can have the same impact as positive media coverage, if not more.

Management 114

Management Shipping Health Market Research 114

Hootsuite

JULY 17, 2023

Brandwatch Brandwatch is a tool for conducting market research and measuring brand sentiment. The enterprise-level solution helps marketers gather industry data, dive into consumer insights, and track brand performance metrics all in one place. Plans start at $99 per month.

Price 71

Price Social Media Marketing CRM eCommerce 71

Content Marketing Institute

APRIL 25, 2018

HANDPICKED RELATED CONTENT: Setting Content Free: How Health Catalyst Gets Results With Ungated Content. Create a call to action for your research. Chances are, your research will uncover key challenges or things your audience isn’t doing but should be. Here is an example from CMI’s annual B2B content marketing research.

PR 98

PR B2C Promotion Health 98

Backlinko

MAY 14, 2024

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. These are influencers with 1,000 to 100,000 followers.

PR 107

PR Customer loyalty User-Generated Marketing 107