SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 74

Influencer Marketing Transform Marketing Marketers 74

Girl Power Marketing

AUGUST 24, 2023

One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. More than 84% of influencers on Instagram are women, making them instrumental in generating a substantial portion of the revenue attributed to influencer marketing.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Traackr

MAY 11, 2023

Beauty and wellness influencer, Katrisha Rose, shares her top mental health tips for creators in the influencer marketing industry.

Health 52

Health Influencer Marketing Marketing Marketers 52

Rock Content

AUGUST 14, 2023

As much as it is already a well-established tactic within a Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. What Is Influencer Marketing? million followers.

Influencer Marketing 88

Influencer Marketing Fashion Promotion Marketing 88

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer Marketing 110

Influencer Marketing Price Analytics Marketing 110

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 102

Influencer Marketing Health Transform Marketing 102

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. important; }.

Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketing 145

Econsultancy

JULY 6, 2022

The pharma industry is increasingly embracing social media as a tool for influence – a term we are used to hearing in the context of fashion, beauty, or sport. But now, with the rise of new social media platforms like TikTok – where users are increasingly seeking out health-related advice in a more informal or […].

Influencer Marketing 75

Influencer Marketing Fashion Health Marketing 75

Adobe Experience Cloud Blog

MAY 11, 2017

Author: Johnathan Chanti Influencer marketing has become a powerful strategy for brands looking to entice new audiences. And judging by the $2 billion market share it claimed last year, it’s a trend set to get stronger in 2017. Despite this, not all influencer campaigns are created equal.

Influencer Marketing 134

Influencer Marketing Thought Leadership Health Education 134

Marketing Insider Group

FEBRUARY 19, 2020

But employee branding takes influencer marketing to a whole new level. Influencer marketing works best when the influencer is a big shot in a company’s own industry. Which is why we here at Marketing Insider Group believe that employee branding is B2B’s answer to influencer marketing.

Influencer Marketing 131

Influencer Marketing Branding Finance Marketing 131

Rock Content

JULY 14, 2020

As much as it is already a well-established Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. We will discuss influencer marketing, covering topics such as: What are influencers?

Influencer Marketing 72

Influencer Marketing Promotion Marketing Marketers 72

Sprout Social

MARCH 12, 2024

For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities. Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values.

Social Media Marketing 111

Social Media Marketing Gen Z Health Marketing 111

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 101

Branding Fashion Food COS 101

Search Engine Land

JUNE 2, 2023

It is a combination of internal data from Aspire, an influencer marketing platform, plus a survey of 1,000 “diverse creators, varying in audience size, main platform of choice, industry, and more.” Influencers can help your SEO campaigns. ” Most of the creators were U.S.-based. Why we care.

Influencer Marketing 95

Influencer Marketing Health SEO Branding 95

Adams & Knight Marketing

APRIL 26, 2021

At MNI, he gained extensive experience working with an array of leading CPG, healthcare, financial services, and travel brands — including Hood, Keurig, Equifax, Mercy Health, Aurora Health, Michigan Tourism and Wyoming Tourism.

Health 130

Health PR Analytics Influencer Marketing 130

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 61

Branding Fashion Food COS 61

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success

Branding 98

Branding Gen Z Fashion Food 98

Hubspot Marketing

JUNE 13, 2023

The campaign included TV spots , influencer marketing , and signage at New York subway stations. How Ozempic's Popularity Brought Back Marketing “Weight Loss” In the 2010s, marketing weight loss had lost its appeal.

Health 103

Health Marketing Marketers Promotion 103

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? Let’s start with the basics: Influencer marketing! The influencer earns a few (or many) dollars for their effort. This is where smaller influencers can help. A post shared by Health & Wellness Blogger (@grivvera).

Influencer Marketing 104

Influencer Marketing Health Price Promotion 104

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Social listening can help you unearth relevant influencers to partner with.

Health 119

Health Manufacturing Thought Leadership Product 119

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. Natasha Lee – @ceoofbbw Instagram: 41.2K

Fashion 94

Fashion COS Influencer Marketing Advertising 94

Neil Patel

AUGUST 5, 2021

The health and fitness industry is worth over $96 billion dollars. For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. The health and fitness industry is hugely saturated. Leverage Influencer Marketing to Reach a Wider Audience.

Advertising 141

Advertising Advertisers Health User-Generated 141

Hubspot Marketing

APRIL 10, 2023

Using the strategy of influencer marketing, the newly popular brand has amassed over 180,000 followers, stemming from the positive reviews of the company's product flavor range, and health benefits over choosing traditional soda. For example, Olipop , a new soda alternative company, has a large presence on TikTok.

Gen Z 100

Gen Z Health Influencer Marketing Product 100

Businesses Grow

JANUARY 9, 2023

Mental health crisis. Perhaps the most significant trend of our time is the crisis in mental health. That’s why I claim that community is the most overlooked opportunity in the history of marketing opportunities. 3) Marketing that works … and heals. Mental health is a massive, complex problem, and I know that.

Health 142

Health Marketing Marketers B2C 142

Spiralytics

NOVEMBER 14, 2023

Elements of multiculturalism and global awareness in marketing narratives can foster a sense of inclusivity, aligning with this well-traveled generation’s values. Passionate about mental health Mental health awareness continues to grow through Generation Alpha, with 59% already acknowledging its importance.

Gen Z 52

Gen Z Millennials Health Transform 52

Search Engine Land

SEPTEMBER 6, 2023

Outreach uses tactics from influencer marketing and digital PR to secure links. PR or influencer marketing metrics like Brand Authority from Moz or social metrics in BuzzSumo. For example, if you're in the health niche, you might search for "health + write for us" to find guest posting opportunities.

PR 135

PR SEO Health Influencer Marketing 135

Hubspot Marketing

JULY 30, 2023

According to social media marketers who do it, the top strategies are including relevant keywords and hashtags in your posts and bio, making sure your username is easy to search for, and making sure your username is consistent across accounts. Brands swap out celebrities for micro-influencers. This also rises to 32% among Gen Z.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Traackr

APRIL 1, 2022

Learn what's driving Ulta Beauty, Beaut Beauty, and NYX influencer marketing programs, and get data on beauty trends like gut health, curly and textured hair.

Health 52

Health Influencer Marketing Marketing Marketers 52

Buffer Marketing

FEBRUARY 27, 2024

Join Adolescent Content’s Storyteller Community #BLKCreatives Best for: Black creators and professionals looking for inspiration and support Cost: $0 #BLKCreatives is unique in that it not only aims to provide Black creators with resources and opportunities but support for their mental health, too.

Gen Z 96

Gen Z Branding Influencer Marketing Fashion 96

Hubspot Marketing

AUGUST 1, 2022

It was specifically created with this audience in mind to help them with all aspects of running a successful DTC business, such as website conversion, paid media, brand awareness, influencer marketing, ads, and more. Standout episodes: Marketing Fyre Festival, The Viral Campaign of The Decade. My First Million.

eCommerce 134

eCommerce Fashion Retail Health 134

Hubspot Marketing

JULY 8, 2019

Even though influencer marketing is a well-known marketing channel by now, it's always important to reiterate that your customers trust the opinions of others -- and that majorly impacts buying decisions. Another tip for researching influencers is to search for relevant hashtags.

Branding 135

Branding Influencer Marketing Health User-Generated 135

Martech

AUGUST 11, 2021

These opinions are a valuable resource to protect your brand health, detect emerging trends, and keep a watchful eye on competitors’ performance with consumers. First and foremost, you need the capacity for robust brand health benchmarks. This is particularly the case for brand health benchmarks – and even setting alerts.

Branding 135

Branding Health Analytics User-Generated 135

Martech

JANUARY 4, 2023

And speaking of speaking, Amber is a renowned keynote speaker not only on marketing, but also on important issues like overcoming imposter syndrome and the intersection of mental health and the workplace. ” Lately, he’s been focusing on influencer marketing for B2B organizations. Company: TopRank Marketing.

CMO 125

CMO Millennials Marketing Marketers 125

Hubspot Marketing

DECEMBER 12, 2023

Loyalty for legacy brands is waning , and there’s space for influencers to get in. With a built-in brand and audience, it’s easier to gain traction for their products – especially if they play up the health angle. Influencers partner with third-party manufacturers and add on their own branding and marketing.

Food 98

Food Branding Energy Manufacturing 98

Sprout Social

JANUARY 9, 2023

Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market , there’s no shortage of creators to work with. What is a micro-influencer? Let’s dive in. YouTube: $200–$1,000/video.

Influencer Marketing 137

Influencer Marketing Health Marketing Marketers 137

Sprout Social

OCTOBER 19, 2023

Another key area is influencer marketing. AI models monitor posts, interactions and audience demographics of potential influencers so marketers can map their suitability for brand partnerships. Content creation The 2023 Index found that content creation still remains one of the most time-consuming tasks for marketers.

User-Generated 126

User-Generated Marketing Marketers Advertising 126

Martech

JANUARY 27, 2023

categories of personal information receiving enhanced protection, including but not limited to data involving health, race, politics, religion and more) requires the data subject’s express consent — a high bar not even necessarily required in the EU under GDPR. For instance, the handling of “sensitive information” (i.e.,

Law 137

Law Pharmaceutical Marketing Marketers 137