Martech
JANUARY 28, 2022
Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. Source: Tristan Silhol.
Martech
JANUARY 26, 2024
Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. Key decision-makers are founders, heads of sales or heads of marketing and C-level executives in the same fields. Check out how ICP can influence your strategic moves.
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SmartBrief - Marketing
OCTOBER 16, 2023
It indicates consumers’ increasing awareness of mental health and self-care. As people’s awareness of health and well-being grows, wellness products have surged in popularity. According to the China Chamber of Commerce for Import & Export of Medicines & Health Products, import sales have reached an impressive $5.94
SmartBrief - Marketing
OCTOBER 16, 2023
It indicates consumers’ increasing awareness of mental health and self-care. As people’s awareness of health and well-being grows, wellness products have surged in popularity. According to the China Chamber of Commerce for Import & Export of Medicines & Health Products, import sales have reached an impressive $5.94
Sprout Social
FEBRUARY 19, 2024
The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.
Sprout Social
MARCH 7, 2024
Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.
Sprout Social
JUNE 7, 2023
For this, you need to choose data sources most relevant to your objectives based on key factors like social media demographics , market segmentation and audience demographics. NutriSense adjusted their content strategy to incorporate posts that encouraged customers to share candid feedback about using NutriSense’s health suite.
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