Welcome Software

OCTOBER 9, 2024

This is why it’s so important to get the basics of market segmentation down. From identifying target segments with demographic data to pricing strategy to marketing automation, your market segmentation process will be the back bone of your entire marketing strategy. What is market segmentation?

Market Segmentation 52

Market Segmentation Marketing Marketers Law 52

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. Source: Tristan Silhol.

Transform 120

Transform Fashion Health Marketing 120

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. It also highlights potential threats like new market entrants or changes in customer behaviors.

Price 124

Price Market Segmentation SEO Market Research 124

Martech

JANUARY 26, 2024

Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. Key decision-makers are founders, heads of sales or heads of marketing and C-level executives in the same fields. Align your content and marketing materials around real client needs.

Customer 123

Customer Manufacturing Market Segmentation Customer loyalty 123

Search Engine Land

OCTOBER 2, 2024

We needed to understand what happened overall to segment and prioritize. Overall content health. Since our client’s solution only works with iOS, India is not the right market to focus on. which is their most relevant and larger market. Digging into each page would take too much time. Link profile. Technical SEO.

SEO 91

SEO Health User-Generated Key Performance Indicator 91