Six simple behavioral science tips to improve any marketing message (and the brands that get it right)
Hubspot Marketing
JUNE 26, 2025
The Gut Foundation, a non-profit specializing in digestive health, applied this technique to their ads. The UK’s National Health Service (NHS) applied this principle to boost uptake of the COVID-19 vaccination by changing its messaging language. They didn't tell drivers to get a checkup. Instead, they advertised 100% “anus beef”.
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