Six simple behavioral science tips to improve any marketing message (and the brands that get it right)
Hubspot Marketing
JUNE 26, 2025
Their product is tremendous in the world of payment processing, but this ad makes no sense. The Gut Foundation, a non-profit specializing in digestive health, applied this technique to their ads. The UK’s National Health Service (NHS) applied this principle to boost uptake of the COVID-19 vaccination by changing its messaging language.
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