Adobe Experience Cloud Blog
DECEMBER 4, 2018
What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. The best description I’ve seen of product marketing’s value to a business comes from Google.
Adobe Experience Cloud Blog
APRIL 25, 2018
We have received hundreds of nominations so far and are excited to announce the first 25 members of the Fearless 50 , to be honored at next week’s Marketing Nation Summit in San Francisco: Alisa Baum, Sr. Director, Product Marketing, GridGain. Andy Caron, Director of Inbound Marketing and Automation, Telnyx.
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Adobe Experience Cloud Blog
MARCH 30, 2018
Customer success marketing, similar to WOMM, is sometimes referred to as customer marketing , retention marketing, or advocate marketing. Customer success marketing is the intersection of product, marketing, and customer success teams. Customer experience shouldn’t stop at the sale.
Adobe Experience Cloud Blog
APRIL 25, 2018
To increase productivity (and show your colleagues respect), make sure your sales team is familiar with the different roles and responsibilities of the marketing team. Do the same for your marketing team. Unifying under a shared vision of what “success” really means assures that each team achieves it.
Set Up
MARCH 29, 2022
I joined Three Five Two to run Growth Marketing. Growth marketing accelerates learnings in pursuit of product-market fit through rapid test-and-learn experimentation. I had used many growth marketing methodologies in my startup life, but I’d never seen it done like Three Five Two’s strategy. And take time off!
Content Marketing Institute
AUGUST 28, 2018
I see companies trying so hard to get their message across, which often results in spewing product marketing jargon in a one-dimensional outburst of features and benefits. We are not marketing “at” people, we are having a conversation with them and trying to teach them. Stop focusing on competitors.
Adobe Experience Cloud Blog
NOVEMBER 9, 2018
But with the proper set up and process you can get this type of insight to create the optimal plan for your digital child’s health. From this insight, I see that the issue is product-market fit. Unfortunately, this platform does not exist—though I’m sure many parents would pay millions to have these insights.
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