inbound-marketing-blog putting-your-buyer-persona-interviews-to-work-in-your-marketing-activities 
Hubspot Marketing
MARCH 29, 2023
They can research your product or service and make purchase decisions entirely on their own. Moreover, rather than talking to one of your sales reps, they're more likely to ask for referrals from members of their networks or read online reviews. Enter: Market Research. Why do market research?
Adobe Experience Cloud Blog
DECEMBER 4, 2018
What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. The best description I’ve seen of product marketing’s value to a business comes from Google. You’re not alone.
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Sprout Social
SEPTEMBER 30, 2022
But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. Let’s dive into some of the benefits of social selling so you can take advantage of your own brand. Social media has given brands and businesses a platform to engage with their customers.
CXL
MAY 27, 2022
With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.
Rock Content
NOVEMBER 18, 2020
Besides, it is a very effective approach when positioning a product to generate brand credibility in the market and add more value to the customers acquired. Besides, it is a very effective approach when positioning a product to generate brand credibility in the market and add more value to the customers acquired.
Hubspot Marketing
APRIL 5, 2023
Marketers engage with customers on more channels than ever before. Whether you're working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. This is because the buyer's journey is far from linear. Unless they're using marketing attribution reporting.
Exposure Ninja
OCTOBER 16, 2023
If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!
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