article thumbnail

Best Strategies for B2B Social Media Marketing

Marketing Insider Group

In fact, according to Statista, 44% of B2B professionals believe it’s the most important platform for their businesses, and 86% of B2B marketers are actively using LinkedIn. Regularly update your page with fresh content like articles, company news, or industry insights.

article thumbnail

From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Today, the email marketing funnel encompasses much more than the initial sale: it reflects every stage of the customer journey, using email as a vital touchpoint to nurture advocacy. Retaining customers and fostering their loyalty are essential components of the email funnel. Personalize content based on data.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

Adapt to Changing Needs: With the rise of certain priorities like shopper and multicultural marketing, Agencies should reevaluate their offerings in relation to the market and invest in tailored services that align with growing priorities. Proactively Communicate: Clients value Agencies that understand their business.

article thumbnail

How to Increase Website Traffic Through Social Media? [Proven Strategies]

SocialPilot

Publish LinkedIn Articles and industry insights to bring professionals to your site. Leverage Retweets & Reposts: Create retweet-worthy content on Twitter (X), like industry insights, polls, or bold opinions. Twitter (X): Ideal for real-time updates and brand engagement. LinkedIn: A must for B2B brands and agencies.

article thumbnail

The 5 Real Estate Social Networks Actually Bringing Buyers

SocialPilot

Luxury agent Aaron Kirman ( @aaronkirman ) uses the platform to market high-end properties through cinematic home tours and behind-the-scenes industry insights. Facebook Pages Facebook is one of the best platforms for real estate marketing. Pros of Using Social Networks for Real Estate 1.

article thumbnail

4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

How to Create Marketing Strategies for Complex Products There are a few ways you can build a successful marketing strategy that delivers measurable results, even if you’re promoting the most sophisticated and complex products. Traditional marketing starts with the product. Effective marketing works in reverse.

article thumbnail

7 ways in-house marketing and martech save brands time, money, and resources

Bannerflow

It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. Yet, without the use of effective technology in-house is just as time consuming and difficult as traditional marketing models.