Remove Influencer Marketing Remove Market Research Remove Performance Marketing
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Social media listening examples that will help you unearth better insights

Sprout Social

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Social listening can help you unearth relevant influencers to partner with. What did they post about?

Health 143
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3 ways data can steer you wrong — and how to glean better insights

Martech

Our email data can inform other marketing channels and even go beyond the marketing team to support customer service, business operations and more throughout the company. Our campaigns are like an ongoing source of market research. On top of all that, today’s marketing technology makes it easy to gather data.

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Running SEO on the right operating system

Kevin Indig

Marketing OS companies need to make decisions based on qualitative models fed by market research, post-sign-up surveys and interviews. Quant models vs. qualitative data I’ve yet to see a good attribution model for SEO for a company with a sales funnel. I argue it doesn’t exist. Often around 6 months.

SEO 65
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What Is Marketing — And How to Get It Working for You

Exposure Ninja

The Definition of Marketing According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.” ” The purpose of marketing is to get your product in front of people who want to buy it.