Influencer Marketing Millennials Product Shoppers 
Hubspot Marketing
NOVEMBER 5, 2019
In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.
Content Marketing Institute
SEPTEMBER 14, 2018
Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands.
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Hubspot Marketing
JULY 25, 2022
For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. The Top Shopping Trends of 2022.
Hootsuite
SEPTEMBER 7, 2022
Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. In 2021, US shoppers spent $9.03 Last year, Cyber Monday actually surpassed Black Friday for spending among American shoppers, with $10.90 Refining product names and descriptions. What is a Black Friday eCommerce strategy?
Neil Patel
AUGUST 30, 2021
If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Trust matters to Gen Z shoppers. Create authentic ads and marketing campaigns; don’t try to trick Gen Z customers. If you use influencer marketing, choose smaller, more trusted influencers to partner with.
Marketing Insider Group
AUGUST 5, 2020
Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 Source: [link].
Girl Power Marketing
FEBRUARY 1, 2023
Don’t just demonstrate how your product works. Those days are gone, with new generations of shoppers looking for brands willing to interact with them in real-time. User-generated content works hard for your brand on many levels, the most powerful of which is word-of-mouth marketing. And throw in some helpful hints.
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