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4 Ways to Elevate Your Marketing with Great Content

Adobe Experience Cloud Blog

Author: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. Your marketing should be relatable.

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ManyChat Achieves ISO 27001 Certification

Many Chat

We’re excited to share that ManyChat is the first Chat Marketing Automation platform that received ISO 27001 certificate. ISO 27001 is a widely understood and globally accepted information technology security standard. ManyChat is the #1 Chat Marketing platform founded in 2015. About ManyChat.

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From Marketing to Business Metrics: a Thought Leader Interview with Susan McKittrick

Adobe Experience Cloud Blog

by Jon Miller In March 2011, the Patricia Seybold Group and the Information Technology Services Marketing Association (ITSMA) jointly conducted a Data-Driven Marketing Survey of their members and subscribers. Its results yielded insights on the value of data-driven marketing – some expected, some less so.

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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Why do marketers need identity resolution platforms?

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