Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. and understanding how these elements form grammatically correct sentences.

Transform 134

Transform SEO User-Generated Whitepaper 134

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. In this blog post, we'll explore the top types of AI-generated content in marketing.

Whitepaper 134

Whitepaper eBook User-Generated Marketing 134

Search Engine Land

FEBRUARY 23, 2024

Amid regulatory changes and reduced identifiers, the playbook offers advice on how to meet the demand for personalized ad experiences in a cookieless world. To do this, the platform suggests utilizing its Audience Targeting tools, like Audience Insights and Matched Audiences. Why we care. Real-time campaign optimization.

Finance 121

Finance Health CRM New Technology 121

Hubspot Marketing

JUNE 5, 2023

The future of marketing is undoubtedly intertwined with AI. The question now becomes: how will you fold it into your work? The HubSpot Blog surveyed 1,300+ professionals to see how they use AI in their day-to-day work and where they see the biggest benefits of this technology. Let's dive in.

Marketing 125

Marketing Marketers Customer Branding 125

Rock Content

MAY 9, 2024

Google’s Search Generative Experience (SGE) is changing how people interact with search results. This new AI-driven feature, part of Search Labs, combines information from multiple sources to give detailed answers directly on the search results page, reducing the need for users to click on links. How Does Google SGE Work?

Health 85

Health User-Generated Finance Advertising 85

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. This data can come from external sources or be uploaded by users.

User-Generated 140

User-Generated CMO Marketing Marketers 140

Martech

FEBRUARY 5, 2024

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. a correct answer to a question). In other words, it ‘hallucinates’ the response.” And he would just go on and on.”

Transform 98

Transform User-Generated Branding Marketing 98

Search Engine Land

FEBRUARY 5, 2024

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. a correct answer to a question). In other words, it ‘hallucinates’ the response.” And he would just go on and on.”

Transform 105

Transform User-Generated Branding Marketing 105

Search Engine Land

FEBRUARY 9, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me. After that, how you can improve prompts to get even better answers from me.

User-Generated 118

User-Generated SEO PR Digital Marketing 118

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. But how did I create this guide?

Transform 78

Transform User-Generated Marketing Marketers 78

Search Engine Land

MARCH 20, 2024

30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. Heck, even the AI chatbots admit: “ChatGPT can make mistakes. In the U.S.,

User-Generated 107

User-Generated Transform SEO New Technology 107

Martech

SEPTEMBER 12, 2023

Evaluating which generative AI tools are right for your company isn’t easy. To help with that process, Trust Insights’s CEO and co-founder Katie Robbert, and co-founder/Chief Data Scientist Christopher Penn, have created a two-by-two matrix for executives, which they outlined in a recent video. Image: Trust Insights.

Place 118

Place Customer Marketing Marketers 118

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What does your business need to do with AI?

Price 128

Price User-Generated Education eBook 128

Hubspot Marketing

MAY 15, 2023

AI is poised to completely revolutionize the ways in which we work, interact, and even play. I've been on the HubSpot Blog team for over five years, and in that time, I've seen plenty of changes. Back in 2017, for instance, we completely upended our blog infrastructure with the introduction of the pillar-cluster model.

Retail 127

Retail Thought Leadership Copywriting Management 127

Hubspot Marketing

DECEMBER 8, 2023

62% of business leaders across industries have invested in AI to help their employees. But how does AI stack up when it comes to customer experience specifically? Keep reading to learn how to leverage AI-driven customer experiences — and why you should. And that makes for a smoother customer experience.

Customer 119

Customer Gen Z User-Generated Analytics 119

Hootsuite

JUNE 6, 2024

Bonus : Take action on customer insights and drive impact for your organization with our complete guide to social listening using Hootsuite x Talkwalker. This data can then inform marketing. Try Hootsuite free for 30 days Having all comments in one dashboard allowed me to reply to all fan comments from one place.

Management 90

Management Place User-Generated Health 90

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. We know what it takes to share insight that makes a difference. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time.

Gen Z 128

Gen Z Content Marketing Marketing Marketers 128

Scoop.it!

MAY 30, 2024

Here’s a look at why content curation matters and how to get started. You provide context, unique insights, and new perspectives on your area of expertise that they can’t get anywhere else. 5 benefits of content curation in an age of information overload Here are five ways content curation benefits you and your readers.

Transform 92

Transform User-Generated Law Promotion 92

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 106

Analytics Transform Key Performance Indicator CRM 106

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Overall market demand.

User-Generated 112

User-Generated Finance Marketing Marketers 112

Search Engine Land

OCTOBER 24, 2023

AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. While not all startups may be tech-savvy, AI can significantly enhance efficiency, even on a lean budget.

Content Marketing 127

Content Marketing User-Generated Marketing Marketers 127

Hubspot Marketing

SEPTEMBER 5, 2023

Straightforward, cut-and-dry topics like "How to create a social media strategy" might not drive as much traffic to your website anymore. Instead, users will find the answers to queries like that directly on Google through the generative AI snapshot. AI has a lot going for it. Which is an alarming thought. This makes sense.

User-Generated 134

User-Generated Thought Leadership SEO Product 134

Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. Usually, the spike in website traffic from media coverage lasts only for a few hours. How do I get maximum value from a press hit? Here’s how to make this happen. Here’s how I thanked Ruth Stevens for including me in a post she wrote for the MarTech blog.

PR 106

PR SEO CMO Energy 106

Hubspot Marketing

SEPTEMBER 27, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. In this blog post, we'll explore the top types of AI-generated content in marketing.

Whitepaper 82

Whitepaper eBook User-Generated Marketing 82

Search Engine Land

OCTOBER 18, 2023

It might be surprising to learn that artificial intelligence (AI) has existed for over 70 years, but it’s only recently that the technology has become so advanced—and so widely available, in nearly everyone’s pocket. AI is especially promising for marketers as it allows them to do many tasks faster and more strategically than ever before.

Real Estate 108

Real Estate User-Generated Law Energy 108

Unbounce

MAY 16, 2023

But AI for social media can make it a whole lot more manageable. Wanna learn how to use AI in your social media marketing? What is AI for social media? How can AI be used in social media? What are the benefits of using AI? What are the best AI social media tools?

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Search Engine Land

SEPTEMBER 14, 2023

This is why perfecting prompts is essential for ensuring generative AI tools like ChatGPT deliver the best output, she said. Here’s a recap of Fagin’s top tips from SMX Advanced , as well as some prompts she has used for maximum performance. I want to understand what audience to target in my blog post.”

SEO 139

SEO Search Marketers Branding Marketing 139

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. Source ) Generative AI (GenAI) tools offer a helping hand, but creating industrial content that resonates with your technical audience needs human expertise.

Manufacturing 52

Manufacturing Content Marketing Transform Thought Leadership 52

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Want to know how it’s done? Can You Use AI for Small Business Marketing?

Marketing 99

Marketing Marketers User-Generated Marketing Automation Platform 99

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. And let’s just say, we’ve gathered some valuable insights along the way. Now, we all know AI isn’t a cure-all for every marketing challenge. It’s not just about what you ask, but how you ask it.

Copywriting 83

Copywriting User-Generated SEO Market Trends 83

Hubspot Marketing

JANUARY 5, 2024

Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. That means blog posts, articles, social media posts, website copy, etc. 12 Content Writing Tips 1.

Health 114

Health Entertainment SEO eBook 114

Hubspot Marketing

OCTOBER 31, 2023

If it’s their first day, they won’t know exactly how to get the job done. Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs. We found the top five marketing use cases you can explore (and prompts to use): 1. ChatGPT can simplify this process.

User-Generated 126

User-Generated Education Market Research Customer 126

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Are you safe using AI-generated content ? We can now automate most of our marketing efforts.

Marketing Automation Platform 133

Marketing Automation Platform Marketing Marketers User-Generated 133

SocialPilot

FEBRUARY 26, 2024

Most people who are not well versed in Artificial Intelligence see it as a potential threat to human jobs, but this statement from Fei-Fei Li does not advocate for the replacement. Instead, it highlights the collaborative potential of humans and AI. But there’s more to AI marketing than just the strategies and the tools.

Transform 71

Transform User-Generated Marketing Marketers 71

Search Engine Land

DECEMBER 15, 2023

Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI models to “take” or misuse content created by human writers and marketers. Why do we care about AI taking our content? What can AI take from your content?

User-Generated 116

User-Generated SEO Thought Leadership Place 116

Businesses Grow

MARCH 27, 2023

I mean, that is definitely a First World problem, but this is a First World blog post! Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing. With a little editing, I could have easily used this output as a blog post.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Hubspot Marketing

DECEMBER 18, 2023

The rapid explosion of artificial intelligence tools has already changed how most marketing teams operate — but there are still some factors that are holding marketers back from fully embracing AI. We’ll review statistics and predictions for the future of AI in the marketing sector.

Marketing 110

Marketing Marketers Market Research New Technology 110