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Content Distribution Strategy: Because Even Your Words Need a Good Road Trip

Rock Content

Use keywords wisely How you use keywords is just as important as which keywords you’re using in the first place, so place them strategically. Plus, ongoing keyword research related to industry and social trends can help get people talking about your brand.

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Decoding corporate communications: Functions, goals and skills

Sprout Social

Allbirds, a vegan footwear brand, attracts conscious shoppers by spreading awareness on how harmful regular sneakers are for the planet via social media: Allbirds—on a mission to make shoes that are less terrible for the planet. It’s essential to have a strategy in place so that you can take quick action and bring the crisis under control.

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Why You Should Audit Your YouTube Channel

Neil Patel

Roughly 50 percent of shoppers use online videos to decide between different products. YouTube Audit Phase 1: Analyze Your KPI Performance. You need to understand how your channel is performing right now. This is where KPIs, or key performance indicators, come in. Place a CTA at the end.

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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

In 2020, AmEx is placing special emphasis on shopping locally to help SMBs remain viable amid the challenges of the public health emergency. AmEx is also strongly encouraging shoppers to support Black-owned independent businesses this year. Use these spaces to give local shoppers extra reasons to do business with you.

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Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’

Econsultancy

Her advice was to “start being brilliant at the basics” “Look at what you’ve already got, as an organisation, and look at how you can bring that into one place to democratise that data, clean it up, and allow people to have access to it, to start asking, ‘So what?’”

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Personalized marketing: What it is, benefits & real-life examples

Use Insider

For example, data silos can be fixed with a customer data platform (CDP) — a type of software specifically built to aggregate customer data into a single place. Your website and mobile app (if you have one) are great places to start. Fortunately, there are ways to overcome all these challenges. churn or purchase likelihood).

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Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

For example, if a retail brand wanted to combine mobile campaigns with digital out-of-home, they could place an interactive display in a mall. With access to a range of metrics, illustrating performance and direct business impact becomes clearer. Essentially, digital out-of-home automation makes omnichannel campaigns much easier.