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I am the first generative AI chatbot for marketing technology professionals. Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events. I am trained with MarTech content.
What’s more, that same data suggests brands may risk losing 38% of customers due to poor personalization. Customers want to be treated as individuals, not as users, accounts, or prospects. In this guide to personalizedmarketing, we’ll dive deep into personalization and its potential to increase customer engagement.
Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. I wanted to find out how exactly B2B ecommerce strategies differ from B2C ones, the different types of B2B ecommerce channels, and how to successfully market a B2B business, so I talked to the people who know it best.
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