Adobe Experience Cloud Blog

NOVEMBER 20, 2014

While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block. In fact, it’s not so different from creating any other marketing plan – except, you know, a lot cooler. The Secret to Video Marketing Success.

Marketing Automation Platform

Adobe Experience Cloud Blog

JUNE 25, 2020

Even as in-person events return, most marketers plan to retain virtual events as a key part of their overall event strategy. More than 80 percent of marketers see themselves moving to more online events in the future. [1]. An interactive webinar/live event platform. Live chat and conversation marketing.

Logistics

Adobe Experience Cloud Blog

OCTOBER 31, 2016

This year was particularly unique because the campaign had grown so large in recent year that the team was considering moving to a new marketing automation platform. It had been a busy year, with tons of planning sessions for this one campaign. For the love of marketing, we must bring this to life!

Marketing Automation Platform

Martech

MAY 23, 2023

Shift focus to long-term planning Develop the capacity to pull yourself out of the weeds and move towards more of a planner/advisor role. Dig deeper: Rethinking the marketing planning process for an agile world 2. It effectively manages that data and empowers its team to use it.” What are the implications?

Communications

Adobe Experience Cloud Blog

NOVEMBER 8, 2017

Developing email content for your many target personas is an incredibly daunting task that creates a bottleneck for most marketing teams. If you’re like most marketers today, a marketing automation platform (MAP) or engagement platform is at the heart of your tech stack. Tell me about it in the comments!

Content Marketing

Welcome Software

DECEMBER 5, 2022

Key takeaways: Content marketing is a powerful way to reach customers by providing value through content. Automation makes content marketing efficient and convenient. Optimizely can help you take your content management to the next level. What is content marketing?

Marketing Automation Platform

Welcome Software

DECEMBER 5, 2022

Key takeaways: Content marketing is a powerful way to reach customers by providing value through content. Automation makes content marketing efficient and convenient. Optimizely can help you take your content management to the next level. What is content marketing? image source.

Marketing Automation Platform

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Digital Marketing Sub-Topic: Introduction to Digital Marketing Article: “Understanding the Basics of Digital Marketing” Article: “Evolution of Digital Marketing: A Historical Perspective” Article: “The Future Trends Shaping Digital Marketing” Sub-Topic: Digital Marketing Strategies Article: “Creating (..)

Digital Marketing

Martech

APRIL 5, 2022

It helps you spend your marketing dollars wisely. It empowers your marketing and sales teams to make better decisions about their budgets and time. It requires that marketing, sales, product, and management teams talk to each other to evaluate the customer journey holistically. It banishes data siloes.

Customer

Duct Tape Marketing

JULY 3, 2014

If you are a small business marketer, you know that the number of channels across which to deliver your key messages has increased considerably. While it is great that we have so many opportunities to attract and engage our ideal client, managing multiple channels effectively can seem like a full time job. smart) forms. score leads.

Inbound Marketing

Adobe Experience Cloud Blog

JUNE 16, 2016

There’s a unique opportunity for marketers to meet the needs of their buyers on social channels by embracing every facet of the customer journey from education to advocacy. There are several tools you can use for listening, everything from native platforms to a social media management platform like Hootsuite, Sprinklr, or Buffer.

Customer Journey

Rock Content

APRIL 27, 2020

Success in online marketing efforts depends on the qualification of employees and the strategic decisions made by managers. In all cases, it’s essential to use technology to your advantage, and thus automate all the processes. It’s, therefore, the practice of using technology to improve the execution of your marketing strategy.

CRM

Use Insider

JANUARY 19, 2024

While many brands have that data, it’s usually siloed off in disconnected solutions — like email marketing platforms , customer relationship management (CRM) software, analytics tools, customer survey platforms, and so on. Analytics and attribution platforms like Mixpanel, Amplitude, and AppsFlyer.

Marketers

Lusha

JUNE 7, 2024

A GTM strategy goes beyond a mere marketing plan. While marketing is definitely a crucial component, a GTM strategy encompasses a broader scope. It involves aligning your entire organization– from product development and marketing to sales and customer success – toward a common goal: achieving a successful product launch.

Marketing Strategy

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. How can you quickly update upper management on the worth of your content with ROI analytics on an ongoing basis to keep them motivated?

Marketing Strategy