Adobe Experience Cloud Blog

NOVEMBER 20, 2014

While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block. In fact, it’s not so different from creating any other marketing plan – except, you know, a lot cooler. The Secret to Video Marketing Success.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Adobe Experience Cloud Blog

JANUARY 19, 2018

These are content marketing KPIs meant to measure the depth of engagement and intent to purchase. Take the concept of conversions a step further with this feature in a marketing automation platform to see how many new leads your premium content generated. What KPIs for content marketing do you track?

Content Marketing 134

Content Marketing Thought Leadership User-Generated Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 8, 2017

Developing email content for your many target personas is an incredibly daunting task that creates a bottleneck for most marketing teams. If you’re like most marketers today, a marketing automation platform (MAP) or engagement platform is at the heart of your tech stack. Tell me about it in the comments!

Content Marketing 133

Content Marketing Thought Leadership Marketing Marketers 133

Adobe Experience Cloud Blog

APRIL 11, 2014

We define programs as the individual activities – your email sends and paid programs, your physical and virtual events, your Pay-Per-Click ads, your social campaigns – that marketers plan to achieve their goals. So as marketers plan those individual programs, finding the right mix of channels is a top concern.

Market Trends 134

Market Trends Thought Leadership Marketing Marketers 134

Duct Tape Marketing

JULY 3, 2014

Leads are the lifeblood of business, so it is easy to see why marketers consider lead generation their biggest challenge and most important goal. Marketing automation assists in a number of ways. The best marketing automation platforms let you create: optimize site pages. calls to action and landing pages.

Inbound Marketing 58

Inbound Marketing Logistics Marketing Automation Platform Marketing 58

Use Insider

JANUARY 19, 2024

Create consistent, personalized, and automated customer journeys Reaching customers at different touchpoints is only one part of successful cross-channel marketing. In order to maximize the effectiveness of your lifecycle marketing plan, you also need to coordinate your efforts across all of them.

Marketing 52

Marketing Marketers User-Generated Customer Journey 52

Duct Tape Marketing

MAY 28, 2011

LoopFuse a marketing automation platform that makes it easy generate demand and engage customers through the buying cycle. Business owners and marketers don’t necessarily need. GaggleAMP – tool that let’s you get your customers and partners involved in amplifying your social media campaigns.

Marketing Automation Platform 55

Marketing Automation Platform Marketing Marketers Marketing Plan 55

Rock Content

APRIL 27, 2020

It’s, therefore, the practice of using technology to improve the execution of your marketing strategy. That said, it’s important to remember that automation only works if supported by a well-structured marketing plan. From this, you can define the channels and the actions that will be enhanced by Marketing Automation.

CRM 61

CRM Customer Acquisition User-Generated Marketing 61

Adobe Experience Cloud Blog

OCTOBER 3, 2016

However, marketing doesn’t live in isolation. Unsympathetic markets, unpredictable competitors, and changing company initiatives all conspire to disrupt even the most well-thought-out marketing plans…unless you have a disaster survival plan. Survival Tip: Publish a Marketing Calendar and Roadmap.

Management 134

Management Thought Leadership Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

OCTOBER 31, 2016

This year was particularly unique because the campaign had grown so large in recent year that the team was considering moving to a new marketing automation platform. It had been a busy year, with tons of planning sessions for this one campaign. For the love of marketing, we must bring this to life!

Marketing Automation Platform 134

Marketing Automation Platform Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 25, 2020

Even as in-person events return, most marketers plan to retain virtual events as a key part of their overall event strategy. More than 80 percent of marketers see themselves moving to more online events in the future. [1]. An interactive webinar/live event platform. Live chat and conversation marketing.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Adobe Experience Cloud Blog

JUNE 22, 2015

Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Adobe Experience Cloud Blog

APRIL 25, 2014

As we explore in our new ebook, Marketing With a View: How to Use Your Marketing Calendar to Land Your Goals , a calendar should do a lot more than save dates. Here are three signs that your marketing calendar is holding you back. You Have More than One Calendar.

Marketing Automation Platform 132

Marketing Automation Platform eBook Thought Leadership Fashion 132

Adobe Experience Cloud Blog

JUNE 16, 2016

There’s a unique opportunity for marketers to meet the needs of their buyers on social channels by embracing every facet of the customer journey from education to advocacy. In addition, you can integrate social referral capabilities into your campaigns through a marketing automation platform.

Customer Journey 91

Customer Journey Customer Thought Leadership Education 91

Martech

APRIL 5, 2022

It employs predictive analytics generally via AI and machine learning to help marketers plan campaigns. The resulting quick-reference infographic is packed with easily digestible data on how businesses are developing and implementing their marketing attribution strategy. to support all business types.

Customer 97

Customer CMO Customer Journey Non-Profit 97

Adobe Experience Cloud Blog

OCTOBER 17, 2016

A social relationship platform (SRP) such as Hootsuite , Synthesio , or Sprinklr allows you to aggregate relevant conversations your prospects are having across multiple social media platforms, so you can easily access important information for your ABM plan. Publish Targeted Content to Your Social Media Profiles.

Thought Leadership 134

Thought Leadership Social Media Marketing Whitepaper Marketing 134

Marketing Insider Group

JULY 1, 2020

With the help of the right marketing automation platforms, marketers are using machine learning and predictive analytics to tailor content for both individuals and buyer segments, which creates a better experience. Who’s Increasing Their Content Marketing Budget?

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144