Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform.

B2C 122

B2C Whitepaper CRM Marketing Automation Platform 122

Adobe Experience Cloud Blog

MAY 7, 2013

You’ve seen the topic in countless blog posts, webinars, white papers – you name it. Lead nurturing and management isn’t only a marketing automation tool that you have implemented. Marketing Leadership Council says a tool is only 20% of a successful lead nurturing plan. That’s where agencies come in.

Whitepaper 134

Whitepaper Marketing Automation Platform Management Product 134

Calvyn Lee Blog

OCTOBER 14, 2021

Question: In your LinkedIn Campaign Manager, which marketing goal should you choose if you are looking to generate leads? Which metrics in the Campaign Manager does LinkedIn recommend Sharon reviews? Question: How can you use LinkedIn to increase your Share of Voice (SOV) in your market segment? Account-based marketing.

Marketing Strategy 130

Marketing Strategy Thought Leadership Marketing Marketers 130

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

It’s easy to overlook the middle of the funnel because it involves many different priorities, from quality to quantity to speed to customer experience, and it can be the most difficult to manage. Marketing can alleviate this problem to an extent. What is the middle of the funnel?

Whitepaper 134

Whitepaper Thought Leadership Marketing Automation Platform Education 134

CXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Take monday.com once more. Differentiate free and gated content.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

OCTOBER 13, 2015

Their findings were summarized in a whitepaper titled “ Breaking through the Noise ,” available on the Canada Post website. By contrast, digital mail management is less routine-oriented and more fluid. In a world flooded with stimuli competing for the typical consumer’s 8-second attention span, they found that: Direct mail inspires.

Direct Mail 134

Direct Mail Thought Leadership Whitepaper Marketing Automation Platform 134

Adobe Experience Cloud Blog

APRIL 29, 2016

Advisors who were once paid on transactions are now be paid a percentage of all the money that they manage. This not only has implications for their business models but their marketing models as well. In an industry that is traditionally slow to adopt new technology, it’s imperative that marketers push their firms to change.

Whitepaper 91

Whitepaper Thought Leadership CRM Marketing Automation Platform 91

Marketing Insider Group

JUNE 15, 2015

To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in new marketing technology, such as a marketing automation platform. By doing this, you’re marketing to prospects that are the easiest to access and the most likely to convert.

Telemarketing 84

Telemarketing Marketing Automation Platform Outbound Marketing Whitepaper 84

Duct Tape Marketing

JUNE 1, 2017

Develop content, including blogs, white papers, webinars and videos, to answer the questions that prospects may have along the way before they buy. With an effective marketing automation platform, you can extend your ability to nurture prospects through multiple channels — email marketing, social media, retargeting, and your website.

Email Marketing 58

Email Marketing Customer Whitepaper Marketing Automation Platform 58

Adobe Experience Cloud Blog

SEPTEMBER 25, 2015

For example: If a person is showing interest in creating content and they are a marketing manager, then they might be interested in aggregating data to determine what content is the most successful. How are you leveraging data to help your team create marketing assets that will most greatly affect the bottom line?”

Thought Leadership 134

Thought Leadership Outbound Marketing Whitepaper Inbound Marketing 134

Base.ai

DECEMBER 29, 2020

Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. so you can trigger campaigns automatically.

Customer Journey 52

Customer Journey CRM Promotion Whitepaper 52

DirectMail2.0

FEBRUARY 26, 2024

Transcript below) [0:00:04] DC: It takes the right skills and the right innovation to design and manage meaningful print marketing solutions. Welcome to Podcasts From the Printerverse, where we explore all facets of print and marketing that create stellar communications and sales opportunities for business success. Well, nice.

Direct Mail 52

Direct Mail Education Whitepaper Product 52

Martech

JULY 26, 2021

Marketing work management: the forgotten essential. When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. How are marketers tying all this together?

CMO 93

CMO Whitepaper Shoppers Marketing Automation Platform 93

Adobe Experience Cloud Blog

JANUARY 30, 2018

As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. These two solutions are core to successful marketing programs.

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133

Adobe Experience Cloud Blog

JANUARY 20, 2014

Marketing automation tools can tell you which email recipients clicked on a link, visited your site, and downloaded your whitepaper, webinar, or free trial. More than likely they are only kicking the tires and aren’t ready for a sales manager to engage with them. Not all leads are created equal.

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

With a shrewd social media management strategy, you can create an experience for your followers that naturally funnels them towards what you have to offer, ultimately increasing your web traffic. By tracking conversions from social, marketers can determine how many leads, and how much money, social media is generating for them.

Whitepaper 116

Whitepaper Thought Leadership Social Media Marketing Marketing Automation Platform 116

Duct Tape Marketing

MARCH 14, 2017

Transcript of The Impact of Dynamic Communication written by John Jantsch read more at Duct Tape Marketing. Transcript: John: Want to know the secret to growing, leading, managing? That’s what we’re going to talk about today on this episode of the Duct Tape Marketing podcast, check it out. Back to Podcast.

Communications 31

Communications eCommerce Management Whitepaper 31

Adobe Experience Cloud Blog

AUGUST 7, 2015

As a starting point, spend some time mapping out your vision for interactive content so you can offer your manager a realistic estimate. Will this work with our marketing automation system? Instead, the data should flow seamlessly into your marketing automation platform.

Thought Leadership 134

Thought Leadership Whitepaper Marketing Automation Platform User-Generated 134

Martech

OCTOBER 19, 2021

Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. Marketing agencies might leverage DAM technology to help their customers maintain consistency across in-house content and creative developed by partners.

Management 96

Management Transform Whitepaper Retail 96

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144