Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. Millennials are feeling particularly bleak. In particular, millennials identified several areas they want their companies to deliver on. Social marketing and performance marketing collide. Enter social performance marketing.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

MAY 6, 2022

Coca-Cola’s campaign demonstrates that tech will invariably play a significant role in innovative marketing techniques. By using disruptive technology and catering to the desires of its millennial customers, Coca-Cola has effectively combined tech, creativity, marketing, and product development to improve the returns on its campaigns.

Social Media Marketing 108

Social Media Marketing Non-Profit User-Generated Transform 108

Hubspot Marketing

JUNE 6, 2023

There was also a quintessential Instagram cafe, chock full of millennial-esque photo opportunities and people snapping them — latte art and all. Among them was the IQ Mart: A "retail" setting that represented the online shopper's conversion path when using social media for buying decisions. The campaign wasn't just memorable.

User-Generated 145

User-Generated Marketing Marketers Branding 145

Rock Content

SEPTEMBER 18, 2017

There are radical changes happening in technology right now that are reshaping how people consume media and how brands do marketing. Research shows that high-performing marketers emphasize people over data, technology and even strategy. Take NBC’s Olympics debacle and a projection that fell short and was blamed on Millennials.

Outbound Marketing 45

Outbound Marketing Inbound Marketing Branding Logistics 45

Buffer Marketing

JANUARY 9, 2024

“It is a celebration of resilience — not a marketing moment, carefully crafted social media post, or latest African American-targeted innovation drop.” ” Rather than a performative marketing campaign, Williams suggests diverting these resources.

Fashion 119

Fashion Health Food Branding 119

Buffer Marketing

JANUARY 9, 2024

“It is a celebration of resilience — not a marketing moment, carefully crafted social media post, or latest African American-targeted innovation drop.” ” Rather than a performative marketing campaign, Williams suggests diverting these resources.

Fashion 52

Fashion Health Food Branding 52