Management, New Technology, Thought Leadership and Transform

Management

New Technology

Thought Leadership

Transform

A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

DECEMBER 8, 2020

Is digital transformation just a buzzword? B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Digital transformation is a necessity to stay competitive and meet customer needs.

Transform

Transform eCommerce Thought Leadership Millennials

4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing

Adobe Experience Cloud Blog

DECEMBER 8, 2014

As digital media technologies transform global business, energy – by and large – lags behind, stuck in a “trade shows and hand-shakes” ethos that has ruled the industry for decades. To help their organization embrace change and modernize their marketing, Phillips 66® followed the four pillars of change management outlined below.

Transform

Transform Energy Thought Leadership Marketing

Join 192,000+

Insiders

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

Aspiration Marketing

The end of marketing or a new beginning? The truth about AI

Martech

APRIL 6, 2023

Need to know how to set up form conversion tracking in Google Tag Manager? Want to build a keyword strategy, craft a job description for a new hire, or write the copy for a new landing page? Thought leadership is still paramount in the form of original and innovative ideas. Marketing budgets are notoriously thin.

Thought Leadership

Thought Leadership Telemarketing Transform Direct Mail

Community-Centric Content Management: Empowering Thought Leadership through Audience Engagement

Scoop.it!

APRIL 18, 2024

Thought leadership in community engagement has shifted from traditional methods to a digital, inclusive, and collaborative approach. It involves leveraging technology, embracing two-way communication, and prioritizing inclusivity, diversity, and data-driven decision-making. Effective Content Curation 2.

Thought Leadership

Thought Leadership Management Transform User-Generated

How to protect customer trust when using AI

Martech

MARCH 14, 2024

Dig deeper: How to transform customer experience with AI 2. ‘Is For CEOs and other business leaders, it matters even more to share in-the-moment reactions to current events or relevant industry news, demonstrating genuine engagement and insight that AI will have difficulty replicating. Get MarTech! In your inbox.

Customer

Customer Transform Thought Leadership Law

Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Adobe Experience Cloud Blog

MARCH 6, 2017

New technologies are emerging and showing up in our everyday lives at a rapid rate. Artificial intelligence (AI) is defined by the Association for the Advancement of Artificial Intelligence as “the scientific understanding of the mechanism underlying thought and intelligent behavior and their embodiment in machines.”

Transform

Transform Thought Leadership Customer Journey Marketing

Building Your MarTech Stack Into an Ecosystem

Adobe Experience Cloud Blog

MAY 21, 2018

What I will say is that this is only manageable if you are dealing with a very short list of vendors. These platforms typically fall into one of five categories: data management, marketing automation , CRM, ecommerce, and analytics. They provide the backbone of the marketing technology infrastructure. Vendor Strategy Realized.

Transform

Transform Whitepaper CRM Thought Leadership

History Repeats Itself, Even in Marketing

Adobe Experience Cloud Blog

MAY 16, 2018

Also known as “reach,” channel management is a crucial part of defining a winning marketing strategy. Leverage planning approaches that include previous successes in channel management to help focus the marketing strategy and optimize spend while maximizing impact. Identify Your Channels. Track Your Conversions.

Transform

Transform Thought Leadership Communications Marketing

5 practical marketing tactics to accommodate new technologies and AI

Martech

MARCH 7, 2024

The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, it also poses challenges for marketers to stay current, manage change effectively and operate at scale.

New Technology

New Technology Transform Outbound Marketing Thought Leadership

3 Ways to Keep Your MarTech Stack Tidy

Adobe Experience Cloud Blog

FEBRUARY 26, 2016

Without a carefully thought-through data unification strategy and technology adoption roadmap, data quality can deteriorate rapidly, resulting in difficult data integration and transformation, and making it challenging to de-duplicate and standardize data from the different sources. Data management and integration.

Thought Leadership

Thought Leadership Transform CRM New Technology

Momentum ITSMA Marketing Vision 2022: The Journey to Thought Leadership Marketing Excellence

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

Thought Leadership

Thought Leadership Whitepaper Transform Marketing

Financial Advisors Need to Get Personal or It’ll Cost Them

Adobe Experience Cloud Blog

APRIL 29, 2016

Author: Joe Paone It’s no secret that the financial services industry has been going through a transformation in recent years. Advisors who were once paid on transactions are now be paid a percentage of all the money that they manage. This not only has implications for their business models but their marketing models as well.

Whitepaper

Whitepaper Thought Leadership CRM Marketing Automation Platform

5 Reasons to Attend Marketing Nation Summit

Adobe Experience Cloud Blog

APRIL 6, 2018

Hear how Cleveland Clinic turned its infant blog and three-person social media team into a 30 person content marketing department managing sites that generate millions of visits per month and bring measurable revenue into marketing. And a lot of times we don’t have the time to hear the latest best practices or learn about new technologies.

Transform

Transform Thought Leadership Marketing Marketers

[Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift

Adobe Experience Cloud Blog

APRIL 6, 2016

In the past five years, marketers have been grappling with the emergence of new technologies, but the challenge–and perhaps opportunity–is about to go into overdrive over the next five years. It will be impossible for CMOs to build and manage a customer experience without one. Marketing is now the very essence of a company.

Transform

Transform Thought Leadership CMO Marketing

Marketing Pro Pulse

A Roadmap for B2B SMBs to Achieve Digital Transformation

4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing

Trending Sources

The end of marketing or a new beginning? The truth about AI

Community-Centric Content Management: Empowering Thought Leadership through Audience Engagement

How to protect customer trust when using AI

Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Building Your MarTech Stack Into an Ecosystem

History Repeats Itself, Even in Marketing

5 practical marketing tactics to accommodate new technologies and AI

3 Ways to Keep Your MarTech Stack Tidy

Momentum ITSMA Marketing Vision 2022: The Journey to Thought Leadership Marketing Excellence

Financial Advisors Need to Get Personal or It’ll Cost Them

5 Reasons to Attend Marketing Nation Summit

[Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift

Stay Connected