Jeff Bullas

FEBRUARY 21, 2023

Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. As we continue to develop new technologies, they will inevitably shake up and transform the status quo. AI has the potential to transform this industry by making it more efficient and safer.

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Transform Logistics Manufacturing Retail 273

Martech

OCTOBER 13, 2021

Fact 1: Digital Asset Management is a metadata engine. Digital Asset Management is a metadata engine, that can dive your content through a myriad of channels on a tonne of devices with the automation and analytics your business needs to compete today and in future digital ecosystems. Digital Asset Management is a complex business.

Management 109

Management Transform New Technology Analytics 109

Adobe Experience Cloud Blog

DECEMBER 8, 2014

As digital media technologies transform global business, energy – by and large – lags behind, stuck in a “trade shows and hand-shakes” ethos that has ruled the industry for decades. To help their organization embrace change and modernize their marketing, Phillips 66® followed the four pillars of change management outlined below.

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Transform Energy Thought Leadership Marketing 134

Martech

FEBRUARY 8, 2024

Yet, amid these transformations, one thing has remained constant: our reliance on data. Building strong data foundations Recently, we have seen some revolutionary new technologies introduced to digital marketing. However, these won’t do much without proper data management and cloud infrastructure.

Transform 112

Transform Finance Marketing Marketers 112

Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. A key part of implementation is making sure that the new tech works with other tools in the stack.

Transform 126

Transform New Markets Retail New Technology 126

Martech

OCTOBER 5, 2021

More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. Every marketing leader wants to break free of the constraints to their transformation, and often these constraints are portrayed as obstacles that others put in marketing’s way,” said McCune.

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Transform Manufacturing Marketing Marketers 100

Martech

MARCH 18, 2022

All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. Ethical data management is a win for marketers : Compliance with privacy regulations is important.

Transform 121

Transform Customer Journey Analytics Entertainment 121

Martech

MARCH 18, 2022

All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. Ethical data management is a win for marketers : Compliance with privacy regulations is important.

Transform 107

Transform Customer Journey Analytics Entertainment 107

Martech

JUNE 12, 2023

Knapton introduces an intriguing concept — the “innovator’s dilemma of functioning technology.” ” His proposition provides a valuable framework to understand the challenges businesses face in managing their martech stacks amid constant technological evolution.

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Transform New Technology Health Management 71

Martech

MARCH 8, 2024

Change management can be a large undertaking. Some examples: “As a CMO, I want to discover new and efficient content creation methods, so that we can better connect with our audience.” The more user stories you collect before setting up new tech, the more your requirements will be better defined. How will data flow in?

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Transform User-Generated CMO New Technology 120

Martech

SEPTEMBER 27, 2023

Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing AI blueprint in a keynote that kicked off Day 2 of The MarTech Conference.

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Transform Marketing Marketers New Technology 117

Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform.

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Transform New Technology User-Generated Communications 100

Welcome Software

OCTOBER 30, 2023

Onboarding a new platform at your company can feel like gearing up for a marathon of unknown challenges, especially considering that about 70% of large-scale transformation initiatives fail. The real hurdle lies in effective change management during the onboarding process. What makes change management so challenging?

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Management Transform CMO Communications 40

Welcome Software

OCTOBER 30, 2023

Onboarding a new platform at your company can feel like gearing up for a marathon of unknown challenges, especially considering that about 70% of large-scale transformation initiatives fail. The real hurdle lies in effective change management during the onboarding process. What makes change management so challenging?

Management 40

Management Transform CMO Communications 40

Martech

DECEMBER 15, 2021

Transformations, or market trends, are ultimately driven by audiences and consumers and what they demand,” said Knudson. The introduction of new technologies, coupled with the COVID-19 pandemic, has accelerated digital transformation in the marketplace. Pay attention to digital demand.

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Transform Education Customer Journey New Technology 126

Martech

MAY 24, 2022

As this year’s virtual edition of PegaWorld iNspire kicks off, the CRM and BPM platform released a report on challenges created by the “complex intersection of technology and the modern workforce” arising from digital transformation. Among specific challenges were: Managing information (reported by 90%).

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Transform CRM New Technology Management 83

Martech

FEBRUARY 7, 2024

The smaller companies were maybe late to the game and the larger companies had something, but it wasn’t easy to manage or it wasn’t really working for them from an SEO standpoint, or it wasn’t converting. Everyone was in the same boat in terms of figuring out new technologies and how to do things better.

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Transform New Technology SEO Digital Marketing 104

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” said Milicevic.

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Transform Marketing Marketers Analytics 122

Martech

JANUARY 10, 2023

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. How data will change marketing in the new year. They’ll be looking at how they can use these technologies to enhance loyalties and more secure rewards currencies.”. Digital media and advertising.

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Transform eCommerce Marketing Marketers 101

Rock Content

MARCH 22, 2023

Both Google and OpenAI – the company behind the famous ChatGPT – released new AI updates to their products earlier this month, with Google announcing a set of generative AI in its various tools such as Gmail and Google Docs and OpenAI releasing its long-awaited GPT-4. How can these new technologies help you?

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Transform User-Generated Copywriting New Technology 88

Customers.ai

JANUARY 2, 2024

Came to Be As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approximately a billion dollars in annual ad spend for companies worldwide. Transform site traffic into actionable leads (email + contact info) while enhancing the user experience. How Customers.ai

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Transform Outbound Marketing CRM B2C 118

Search Engine Land

FEBRUARY 19, 2024

Over the past few years, the evolution of voice search has transformed how we interact with devices and the web. Younger users are embracing voice search and voice-assisted technologies as a natural and efficient way to access everything from education to entertainment to daily life management. billion units.

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Transform User-Generated Entertainment SEO 124

Adobe Experience Cloud Blog

JANUARY 25, 2013

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. All of these changes can prove to add up to numerous challenges, but they also open up new opportunities for marketers. Build new, repeatable processes around lead nurturing. Adopt a buyer-centric mind-set. Automate processes.

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Transform Management CMO eBook 131

Martech

FEBRUARY 18, 2022

Ongoing digital transformation moved brands from the low-tech brand era to the digital assimilation of the demand generation era. Now, accelerated transformation due to new technologies and changing customer expectations — spurred on by the 2020 pandemic — have brought these teams together once again.

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Transform Marketing Marketers New Technology 129

Martech

JUNE 15, 2022

Effectively managing customer data is table stakes for prospect and customer digital engagement. Getting on top of customer data management will likely become a decade-long (or more) pursuit. Yet good content can be expensive to create and complex to manage and re-use in an omnichannel world. Primacy of customer data.

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Transform Energy Management New Technology 123

Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine.

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Transform Marketing Marketers Analytics 92

Martech

NOVEMBER 2, 2021

. “There’s really just thousands of technologies that solve very specific pains, and I think that’s a really positive thing that that tech exists to be able to solve very niche problems.” ” More technology options aren’t enough to transform marketing operations teams. Snapshot: Marketing automation.

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Transform Marketing Automation Platform Marketing Marketers 126

SmartBrief - Marketing

AUGUST 4, 2023

Digital transformation is hindered by socioeconomic factors and continued reliance on old ways of working, including poor technology and paper-based processes. And with technology advancements like generative AI reshaping the workplace, there’s the possibility of falling too far behind to catch up.

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Transform Communications New Technology Product 52

Marketing Insider Group

SEPTEMBER 22, 2020

Business leaders know they need to bring in new technology or train the team on an alternative way of working. As a result, traditional methods of project management can no longer do the job. Enhanced ability to manage priorities. There are certainly pioneers who quickly embraced this new project management approach.

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Transform New Technology Education Management 126

Duct Tape Marketing

DECEMBER 7, 2023

Building A People-Centric Culture: From Employees To Contributors written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Kai Anderson, a seasoned strategist and the leader of workforce transformation at Mercer.

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Transform Millennials Non-Profit Place 79

Martech

JANUARY 3, 2022

Why marketing operations teams devote most of their time to automation, and campaign management tools. It’s not uncommon for small/medium businesses to have 25-50 marketing software applications in their martech stack, while enterprise-level organizations can have more than 250, according to stack management firm Cabinet M.

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Transform Marketing Automation Platform CMO Marketing 118

Martech

JANUARY 26, 2024

Dig deeper: Decoding generative AI: How to build a basic genAI strategy for your marketing organization Most economists and even most AI people like to think, “Hey, we’ve had technological transformation before. We have had general-purpose technologies that have come into the world, and we adapt. We’re adaptable.

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Transform New Technology Marketing Automation Platform SEO 85

Adobe Experience Cloud Blog

MARCH 6, 2017

New technologies are emerging and showing up in our everyday lives at a rapid rate. It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. Transform Data into Business Insights.

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Transform Thought Leadership Customer Journey Marketing 134

Martech

MARCH 14, 2024

Dig deeper: How to transform customer experience with AI 2. ‘Is To paraphrase Jim Collins, successful companies will thoughtfully and strategically use new technology to amplify their preexisting strengths — they don’t just adopt new tech for the sake of keeping up. Is this content authentic, or just AI-generated fluff?’

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Customer Transform Thought Leadership Law 109

Bannerflow

FEBRUARY 4, 2021

Over the past year, the term digital transformation has been a huge focus for many businesses. However, many have used this situation as an opportunity to speed up their adoption of new practices and technologies for the long-term too. And, many brands still ponder what exactly digital transformation is.

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Transform Advertising Advertisers Management 98

Duct Tape Marketing

MAY 25, 2023

His new book Strategy in the Digital Age: Mastering Digital Transformation, explains how digital technologies enable the creation of innovative services and products. He holds a PhD from MIT in Technology Management and Policy. Like this show? So, Mike, that was a mouthful, but welcome to the show.

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Transform CRM New Technology User-Generated 70

Martech

APRIL 6, 2023

Need to know how to set up form conversion tracking in Google Tag Manager? Want to build a keyword strategy, craft a job description for a new hire, or write the copy for a new landing page? The ability to reduce expenses and achieve greater scale will be transformative for marketers.

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Thought Leadership Telemarketing Transform Direct Mail 140