Adobe Experience Cloud Blog

OCTOBER 25, 2018

Even telemarketers practice a basic form of personalized marketing. Why bother taking personalized marketing to the next level? In Epsilon’s survey of consumers aged 18-64 , 80% of respondents said that they’re more likely to do business with a company if it offers personalized experiences.

Telemarketing 134

Telemarketing CRM Thought Leadership Marketing 134

Set Up

MAY 24, 2022

It’s been a hot second since our last in-person marketing event (February 2020 to be exact), but we made a plan to finally see our Set up community in person, and saw it through to success! These strategic efforts resulted in a large increase in web traffic for two years running and more thought leadership from the company.

Direct Mail 52

Direct Mail Thought Leadership User-Generated Influencer Marketing 52

Adobe Experience Cloud Blog

JANUARY 16, 2018

As the game progressed, I realized how similar this exchange was to content personalization. Marketers work to understand their audience, offer content they think will resonate, and use the data they gather to create relevant experiences. Marketers would be wise to take notes on how winners in Cards Against Humanity play their hands.

Thought Leadership 134

Thought Leadership Shipping Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 23, 2016

As you’re thinking about your go-to-market approach, start by defining commonalities in audience interests and solutions, then place audiences into respective messaging groups that have similar needs. A first step of audience personalization is aligning your website layout to the messaging categories that you’ve defined.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Communications Place 91

Customers.ai

JANUARY 26, 2024

We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually. B2B Marketing Tool: Sales Handy SalesHandy is a pretty cool email productivity tool that I’ve only recently learned about. LinkedHelper also has a great lists manager that allows you to build lead generation funnels. #4.

CRM 111

CRM User-Generated Analytics Marketing 111

Adobe Experience Cloud Blog

AUGUST 22, 2016

Data + Content = Personalization. At its core, ABM is about engaging key stakeholders from target accounts with strategic, personalized marketing and sales messages. Here are three key elements of a successful ABM strategy that illustrate the need for clean, accurate data: 1. Share them in the comments below.

Thought Leadership 91

Thought Leadership Whitepaper eBook Health 91

Adobe Experience Cloud Blog

NOVEMBER 4, 2019

You could use this tip on its own and you’d nail your personal marketing campaign. Tell your clients how good your fellow Content Writer is, or your Marketing Manager how good your colleagues are. Your ideas will manifest through collaboration. Your reputation will improve. Promote Others. Be Authentic.

Marketing 112

Marketing Marketers Promotion Thought Leadership 112

Adobe Experience Cloud Blog

NOVEMBER 4, 2019

You could use this tip on its own and you’d nail your personal marketing campaign. Tell your clients how good your fellow Content Writer is, or your Marketing Manager how good your colleagues are. Your ideas will manifest through collaboration. Your reputation will improve. Promote Others. Be Authentic.

Marketing 48

Marketing Marketers Promotion Thought Leadership 48

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Twitter is a great resource to find leads, though it is also a great for product management, customer service, and branding You can use Twitter for lead generation. Sales and marketing alignment can be improved with lead scoring and lead nurturing Proper sales and marketing alignment are often a struggle for many companies.

Digital Marketing 83

Digital Marketing Social Media Marketing Marketing Mix Thought Leadership 83

Adobe Experience Cloud Blog

MARCH 13, 2019

Yet, according to the same survey, only one in five consumers were willing to provide this type of personal data upfront, and 88% were concerned that their data would be shared across companies without their consent. When it comes to managing consumer data, transparency is critical. Data is certainly powerful. Analyze and Iterate.

Thought Leadership 134

Thought Leadership CMO Advertising Advertisers 134

Adobe Experience Cloud Blog

FEBRUARY 3, 2017

Many consumer marketers have rightly sought out e-commerce platforms to drive revenue, without recognizing that their brand must first establish enough consideration collateral to support a purchase decision. An e-commerce platform enables brands to focus on product management, product placement, in-purchase experience, and cross-sell/upsell.

Thought Leadership 120

Thought Leadership Direct Mail Marketing Marketers 120

Adobe Experience Cloud Blog

DECEMBER 28, 2016

Applying the example above, you won’t want to use case studies or a reference calls from an enterprise customer to convince a 1-2 person marketing team they will be successful. Recognize that your target audience is not the same—not every school needs to boost admissions and not every asset manager needs more clients.

Analytics 109

Analytics Law Thought Leadership Education 109

Adobe Experience Cloud Blog

NOVEMBER 18, 2016

.” In his book, The Long Tail: Why the Future of Business is Selling Less of More , author and entrepreneur Chris Anderson uses this quote to convey how marketers are quickly moving away from mass marketing techniques towards personalized marketing communications.

Thought Leadership 134

Thought Leadership Non-Profit Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 31, 2016

Igor had leveraged historical skills in campaign management through detailed spreadsheets, color-coded deliverables, and timelines for the marketing team. Igor stood nervously in front of the room as his 30-person marketing team gathered in anticipation of a positive affirmation of a job well done for this year’s Halloween-a-thon.

Marketing Automation Platform 134

Marketing Automation Platform Marketing Marketers Thought Leadership 134

Marketing Insider Group

DECEMBER 1, 2021

The data supports this — a study by Demand Gen found a 20% increase in sales opportunities when brands use personalized lead nurturing. A report from Forrester indicates that 92% of marketers have seen an increase in personalized marketing. Personalization depends almost completely on data.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145