Marketing Insider Group

APRIL 20, 2020

B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. And the leads you generate will cost 62 percent less than ones you generate through advertising, cold calls, brochures, or other outbound marketing methods.

Whitepaper

Marketing Insider Group

MARCH 24, 2021

Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. But employee-generated content builds trust. If your target audience includes Gen Zers or millennials, employee-generated content is a must. Now don’t get me wrong.

Branding

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. If that’s the case, good news: we’ve created a comprehensive A-Z guide to get you up to speed on content marketing in general and learn how it can be used most effectively by distributors.

Content Marketing

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Global competition: Manufacturers face intense competition from around the world.

Manufacturing

Tiecas

JUNE 4, 2024

Effective content marketing is essential for staying ahead of the competition in the manufacturing industry. However, 62% of manufacturing content marketers struggle with creating content that appeals to different stages of the buyer’s journey (Source: Content Marketing Institute ). Where is AI most beneficial?

Manufacturing

Rock Content

OCTOBER 30, 2020

The major challenge of any Digital Marketing strategy is to establish an approach capable of generating, nurturing, and converting leads. Using an interactive quiz , Bolt iOt generated more than 47,500 lead conversions, earning about 1 million dollars. Generation of first-party data. Want an example?

User-Generated

Marketing Insider Group

AUGUST 12, 2020

As if to say, “If you build an SEO-optimized, user-friendly, intuitive website with killer content, audiences will simply float in. For example, let’s say that you manufacture nail polish. Get started today – and generate more traffic and leads for your business. If you build it, he will come” is the actual quote.

Marketing Strategy

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. I feel it is so important that I recently published a post titled, How to Use Manufacturing Branding & Industrial Lead Generation as a Power Couple.

Manufacturing

Marketing Insider Group

SEPTEMBER 14, 2020

billion mobile internet users. Overall, there are 3 billion social media users. The percentage of internet users that conduct product research online is about 78%. 79% of B2B buyers share white papers with their coworkers. 45% of global internet users aged 25-34 listen to podcasts. Pew Research Center ).

Digital Marketing

Search Engine Land

MAY 17, 2023

When we ask new clients about their ideal customer during our onboarding, it’s not uncommon to get these (and similar) responses: “Every manufacturer should have our product.” Go broad for demand gen One option is to start broad and make demand generation your goal. Often, this is easier said than done.

Whitepaper

Lynton Web

OCTOBER 15, 2024

Behavioral Pattern Recognition: Analyzing how users interact with your digital properties can uncover hidden patterns and preferences. For instance, a manufacturing firm might notice that clients often access specific product specs together, creating bundled offerings that streamline purchasing.

Marketing Strategy

Marketing Insider Group

JUNE 15, 2020

Beyond the Consumption Gap, we study how long it takes for users to request additional pieces of content. In 2018, we observed that the majority of C-Level users came from companies of between 1-20 employees. Manufacturing. Combined, ebooks, whitepapers, and guides accounted for 56% of the total downloads last year.

Whitepaper

Tiecas

MAY 17, 2024

Is it just for a “fresh look,” or do you need to address deeper issues like outdated messaging, poor user experience, or a lack of lead generation? Identifying Your Key User Personas Start by defining the different types of users who visit your website. Offer engineers whitepapers or downloadable CAD files.

Whitepaper

Marketing Insider Group

OCTOBER 25, 2021

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Smart speaker users can ask their digital assistant to “ask Patròn for a cocktail recipe.” million for the previous “generation x”. Source: [link].

Market Trends

Moz

JANUARY 22, 2019

Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for. Blogging Let’s say Directive wants to create lead generation content.

Whitepaper

Tiecas

MARCH 2, 2024

Read on to discover how generative AI for industrial SEO can be a powerful solution. A zero-click search happens when a user performs a search but doesn’t click on a link that takes them outside Google. Generative AI, which involves large language models (LLMs), offers new solutions to this challenge.

SEO

Exposure Ninja

OCTOBER 17, 2023

You’ll be surprised to know that only 35% of marketers consider lead generation a top marketing priority. Actually, lead generation is a marketing fundamental. To target the right people, you need to know who your user personas are and what would entice them. Here are two potential user personas for scooter-strollers.

Whitepaper

Sprout Social

JANUARY 25, 2019

Takeway: If you have blog articles, eBooks, or white paper landing pages, use those across your social media accounts. Let’s take a look at the luxury goods brand Shinola, which emphasizes their presence manufacturing in Detroit and their attention to detail and quality. Brand storytelling in action: Shinola.

Customer

Marketing Insider Group

SEPTEMBER 30, 2010

Sometimes simple things like user-based navigation, transparent pricing and a comparison against your competition can go a long way in helping prospects gain the insights they need to pick up the phone and speak with a sales rep. So, I took everything I had given them; scripts, datasheets, whitepapers, competitor data, etc.

Marketers