Search Engine Land

SEPTEMBER 6, 2024

Have you formerly had a poor mobile experience, but the site has been updated and you can’t wait to send users there? Is an in-market segment getting nearly zero impressions? SQRs are critical for market research. Is one affinity audience converting three times better than another?

Market Segmentation 87

Market Segmentation Shipping Retail User-Generated 87

Businesses Grow

FEBRUARY 6, 2023

So my gift to the world today is a straight-forward, non-technical, and short summary of non-obvious uses of ChatGPT for marketing. ChatGPT, the popular chatbot from OpenAI, is estimated to have reached 100 million monthly active users just two months after launch, making it the fastest-growing consumer application in history.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Scoop.it!

SEPTEMBER 14, 2023

So, you could offer a wide variety of gluten-free baked goods to cater to a more health-conscious market segment. Based on your research, you find that your competitor generates many of its leads through its recipe blog posts. You can use this information to inform your own marketing strategy. Here’s an example.

Marketing 111

Marketing Marketers Health User-Generated 111

Sprout Social

FEBRUARY 19, 2024

For example, these technologies can automatically identify anomalies in data patterns such as potentially provocative comments based on pre-determined entities and keywords and alert the end-user. These insights help brands personalize content for marketing and advertising. Siri and Alexa are common examples of conversational AI.

Marketing Strategy 137

Marketing Strategy Manufacturing PR Marketing 137

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Neil Patel

FEBRUARY 23, 2023

If you’re in the B2B space, there’s a good chance that your potential customers are on LinkedIn, and with a little bit of digging and a lot of target market research – you can reach out to them directly with hopes of generating a lead. Segment Your Audience Are you looking to make your marketing efforts more effective?

Customer Journey 104

Customer Journey Advertisers Advertising User-Generated 104

OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

Product Marketing 64

Product Marketing Management Product Marketing 64