Sprout Social

MAY 8, 2025

But Reddits role in the modern marketing mix has shifted. Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. Brands can use social listening for anonymous sentiment mining to elevate their market research.

Gen Z 126

Gen Z User-Generated Industry Insights Health 126

Hubspot Marketing

JUNE 17, 2025

While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. If you do enough market research , you should have detailed information on personas and buying behaviors. Price matters, but framing matters even more.”

Branding 70

Branding Price CRM Marketing 70

Vertical Response

JANUARY 18, 2025

Therefore, aligning marketing messages with genuine value propositions is crucial to avoid disappointing customers. Around 60% of millennials reportedly make impulsive purchases influenced by FOMO. Marketers can leverage this insight by crafting campaigns that tap into millennials fear of missing out.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Econsultancy

FEBRUARY 23, 2022

According to global market research firm Research Dive , the global in-game advertising market will generate just shy of $14 billion between 2021 and 2028, up from a little over $6 billion in 2020, at what Research Dive has called a “healthy” CAGR of 11.2%. In-game advertising.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82