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But Reddits role in the modern marketingmix has shifted. Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. Brands can use social listening for anonymous sentiment mining to elevate their marketresearch.
Therefore, aligning marketing messages with genuine value propositions is crucial to avoid disappointing customers. Around 60% of millennials reportedly make impulsive purchases influenced by FOMO. Marketers can leverage this insight by crafting campaigns that tap into millennials fear of missing out.
According to global marketresearch firm Research Dive , the global in-game advertising market will generate just shy of $14 billion between 2021 and 2028, up from a little over $6 billion in 2020, at what Research Dive has called a “healthy” CAGR of 11.2%. In-game advertising.
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