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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

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32 social media training resources and courses every marketer needs

Sprout Social

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Price (at the time of writing): $24.99.

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Content Mapping 101: The Template You Need to Personalize Your Marketing

Hubspot Marketing

To help you brainstorm and map out content ideas for targeting specific segments of your audience, we've created a new free template resource: The Content Marketing Planning Template. This content mapping visualization keeps the marketing strategy focused on the goal specified with all the steps necessary to gradually reel in buyers.

Price 145
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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. The bad news is that marketers waste 37 to 95 percent of their marketing budget.

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A Ninja Introduction to Marketing

Exposure Ninja

.” — Annabelle Baugh, Senior Content Marketer at Exposure Ninja. What is Marketing? According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.”

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Marketing During a Recession (With 10 Key Strategy Tips)

Neil Patel

Even though small businesses don’t have as much of a cushion as larger businesses, there are opportunities for all businesses to thrive (even when competitors start failing) with the use of strategic marketing plans. Have a Plan to Evaluate ROI for Everything Ask yourself these questions: What are your business goals?

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How To Create an Effective Go-To-Market Strategy

Exposure Ninja

Image Source Next, conduct in-depth market research. Image Source Then, armed with the insights from your market research, you’ll collaborate with the product team to craft an irresistible value proposition. Focus on the way they market their product or service — do they highlight price, quality or something else?